Schedule of Classes

2022 Fall: August 17 - December 20

Course Class No. Section Start & End Date Day Time Status Location
DMBA 630 Marketing and Strategy Management in the Global Marketplace (6)
Prerequisite: DMBA 620. An investigation of marketing and strategy and how they lead to value creation and value capture in different business contexts. Discussion covers marketing strategy and customer orientation in the context of strategic frameworks for industry analysis and achievement of sustainable competitive advantage. Global business and technology environments are assessed to determine strategic options for growth and profitability, leading to specific marketing plans and strategic decisions. Examples from personal work situations are applied to the concepts of both marketing and strategy management.
Start date has passed. Please register for the next start date.
82876 9040 17 Aug 2022-08 Nov 2022 Open Online
Faculty: Newman, Charles M Syllabus Course Materials
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