Schedule of Classes




2022 Fall: August 17 - December 20

Course Class No. Section Start & End Date Day Time Status Location
MSC 610 Foundations of Strategic Communications (6)
Prerequisite: DCL 600M. Acquire foundational skills in strategic communications, including effective writing targeted to different audiences and media; fundamental research; and the planning, execution, and assessment of a communications plan. Become familiar with the public relations, marketing, and advertising industries and their practices; theoretical and ethical foundations; and the role of strategic communications in each.
Start date has passed. Please register for the next start date.
80224 9040 05 Oct 2022-20 Dec 2022 Open Online
Faculty: Plexico, Alvin A Syllabus Course Materials
MSC 610 Foundations of Strategic Communications (6)
Prerequisite: DCL 600M. Acquire foundational skills in strategic communications, including effective writing targeted to different audiences and media; fundamental research; and the planning, execution, and assessment of a communications plan. Become familiar with the public relations, marketing, and advertising industries and their practices; theoretical and ethical foundations; and the role of strategic communications in each.
Start date has passed. Please register for the next start date.
80258 9041 05 Oct 2022-20 Dec 2022 Open Online
Faculty: Latif, Farah Syllabus Course Materials
MSC 620 Communications Techniques and Tactics (6)
Prerequisite: MSC 610. Develop internal and external communications strategies, and select and produce appropriate communications tactics to execute them. Create internal communications that focus on employee engagement, leadership, and change management. Exercise best practices in media relations and social media product development.
Start date has passed. Please register for the next start date.
80238 9040 05 Oct 2022-20 Dec 2022 Open Online
Faculty: Charles, Matthew H Syllabus Course Materials
MSC 630 Communications Leadership and Management (6)
Prerequisite: MSC 620. Practice advanced strategic communications decision-making in both national and international contexts. Coordinate public relations efforts internally, particularly between marketing and advertising departments. Master fundamental financial accounting and budgeting concepts required for many communications campaigns in business, government, and the nonprofit sectors. Align communications campaigns with organizational objectives. Follow global strategic communications trends and legal and ethical issues.
Start date has passed. Please register for the next start date.
80239 9040 05 Oct 2022-20 Dec 2022 Open Online
Faculty: Doty, Donald G Syllabus Course Materials
MSC 630 Communications Leadership and Management (6)
Prerequisite: MSC 620. Practice advanced strategic communications decision-making in both national and international contexts. Coordinate public relations efforts internally, particularly between marketing and advertising departments. Master fundamental financial accounting and budgeting concepts required for many communications campaigns in business, government, and the nonprofit sectors. Align communications campaigns with organizational objectives. Follow global strategic communications trends and legal and ethical issues.
Start date has passed. Please register for the next start date.
80256 9041 05 Oct 2022-20 Dec 2022 Open Online
Faculty: Holroyd, Suzanne M Syllabus Course Materials
MSC 640 Crisis Communications Management (6)
Prerequisite: MSC 630. Develop strategic responses, including crisis definition, issue management, and crisis communications management, to crisis situations. Apply crisis communication theory, and implement risk communication and reputation and image restoration best practices. Utilize appropriate research methods to inform a crisis communications plan.
Start date has passed. Please register for the next start date.
80240 9040 05 Oct 2022-20 Dec 2022 Open Online
Faculty: Cason, Walter C Syllabus Course Materials
MSC 670 Capstone: Communications Campaigns (6)
Prerequisite: MSC 640. Assume the role of a corporate communications director and create a communications plan to support an organizational strategy for an existing organization. Conduct research; develop a problem statement; and identify campaign goals and objectives, audience segments, and messaging targeted to those segments. Create a communications strategy with tactics and timelines, evaluation plans, and a realistic budget.
Start date has passed. Please register for the next start date.
80241 9040 05 Oct 2022-20 Dec 2022 Open Online
Faculty: Hutchins, Amber L Syllabus Course Materials
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