Schedule of Classes




2021 Fall: August 18 - December 14
Every faculty member, staff member and student plays a vital role in the health and safety of our University community. We ask that each of you consider your health and the health of others, and comply with the vaccine mandate. Getting vaccinated remains the best way to ensure that we have a full and rich experience during the spring semester. For updated information, please visit https://www.umgc.edu/news/announcements/coronavirus.cfm

Course Class No. Section Start & End Date Day Time Status Location
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
80127 6383 18 Aug 2021-12 Oct 2021 Open Online
Faculty: Clemons, Chastity S Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
80128 6384 18 Aug 2021-12 Oct 2021 Open Online
Faculty: Lehman, Charles D Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
80164 6380 18 Aug 2021-12 Oct 2021 Open Online
Faculty: Oxley, Jeanne Y Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
80212 6381 18 Aug 2021-12 Oct 2021 Open Online
Faculty: Cook, Celeste Nicole Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
80228 6382 18 Aug 2021-12 Oct 2021 Open Online
Faculty: Daston, Melissa G Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
80467 6385 18 Aug 2021-12 Oct 2021 Closed Online
Faculty: Engle, Robert C Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
80536 6386 18 Aug 2021-12 Oct 2021 Open Online
Faculty: Tanner, Thomas W Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
80653 6387 18 Aug 2021-12 Oct 2021 Open Online
Faculty: Lovitch, Ira T Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
81885 6980 22 Sep 2021-16 Nov 2021 Open Online
Faculty: Houston, Roslyn W Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
81886 6981 22 Sep 2021-16 Nov 2021 Open Online
Faculty: Kling, Stephen C Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
81887 6982 22 Sep 2021-16 Nov 2021 Open Online
Faculty: Lehman, Charles D Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
81888 6983 22 Sep 2021-16 Nov 2021 Open Online
Faculty: Oxley, Jeanne Y Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
83193 7380 20 Oct 2021-14 Dec 2021 Open Online
Faculty: Burman-Holtom, Jane Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
83194 7381 20 Oct 2021-14 Dec 2021 Closed Online
Faculty: Williams, Anita Newman Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
83195 7382 20 Oct 2021-14 Dec 2021 Closed Online
Faculty: Richman, Jay Steven Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
83591 7383 20 Oct 2021-14 Dec 2021 Open Online
Faculty: Silverstein, Robert S Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
83592 7384 20 Oct 2021-14 Dec 2021 Open Online
Faculty: Daston, Melissa G Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
83593 7385 20 Oct 2021-14 Dec 2021 Open Online
Faculty: Howell, Shawne M Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
83594 7386 20 Oct 2021-14 Dec 2021 Open Online
Faculty: Clemons, Chastity S Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
84483 7387 20 Oct 2021-14 Dec 2021 Open Online
Faculty: Toregas, Patricia J Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
84484 7388 20 Oct 2021-14 Dec 2021 Open Online
Faculty: Hutchison, Maggie J Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Stateside hybrid classes scheduled for 2021 Fall have transitioned to an online format to ensure the health and safety of our community. These courses will include synchronous faculty and student engagement via Zoom.
85010 7760 20 Oct 2021-14 Dec 2021 W 6:30P-9:30P Open Arundel Mills - Online Hybrid
Faculty: Engle, Robert C Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Stateside hybrid classes scheduled for 2021 Fall have transitioned to an online format to ensure the health and safety of our community. These courses will include synchronous faculty and student engagement via Zoom.
85012 4060 20 Oct 2021-14 Dec 2021 W 6:30P-9:30P Open College Park- Online Hybrid
Faculty: Toregas, Patricia J Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Stateside hybrid classes scheduled for 2021 Fall have transitioned to an online format to ensure the health and safety of our community. These courses will include synchronous faculty and student engagement via Zoom.
85014 6865 20 Oct 2021-14 Dec 2021 Th 6:00P-9:00P Open Fort Belvoir - Online Hybrid
Faculty: Lovitch, Ira T Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Stateside hybrid classes scheduled for 2021 Fall have transitioned to an online format to ensure the health and safety of our community. These courses will include synchronous faculty and student engagement via Zoom.
85364 5125 18 Aug 2021-12 Oct 2021 Th 6:30P-9:30P Open Shady Grove- Online Hybrid
Faculty: Silverstein, Robert S Syllabus Course Materials
MRKT 311 Digital Marketing Principles (3)
"An introduction to the various types of digital marketing and the skills needed for each type. The aim is to understand the various stages in the customer journey and marketing funnel. Discussion covers developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan.. Projects involve the application of key metrics and key performance indicators (KPIs) commonly used in digital marketing and culminate in the presentation of a digital marketing plan."
Start date has passed. Please register for the next start date.
Please be advised this course is part of the Digital Marketing Certificate and the cost is $625 per credit.
81514 6380 18 Aug 2021-12 Oct 2021 Open Online
Faculty: Herle, Jeffrey J Syllabus Course Materials
MRKT 311 Digital Marketing Principles (3)
"An introduction to the various types of digital marketing and the skills needed for each type. The aim is to understand the various stages in the customer journey and marketing funnel. Discussion covers developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan.. Projects involve the application of key metrics and key performance indicators (KPIs) commonly used in digital marketing and culminate in the presentation of a digital marketing plan."
Please be advised this course is part of the Digital Marketing Certificate and the cost is $625 per credit.
84486 7380 20 Oct 2021-14 Dec 2021 Open Online
Faculty: Patnaik, Sandeep Syllabus Course Materials
MRKT 314 Nonprofit Marketing (3)
Prerequisite: MRKT 310. An overview of the key issues of marketing in a nonprofit organization. The aim is to develop marketing plans that maximize exchange relationships with multiple stakeholders. Topics include the application of marketing-mix principles. Projects include researching and writing a grant proposal. Students may receive credit for only one of the following courses: BMGT 398B or MRKT 314.
Start date has passed. Please register for the next start date.
80572 6380 18 Aug 2021-12 Oct 2021 Open Online
Faculty: Longlade, Eve N Syllabus Course Materials
MRKT 314 Nonprofit Marketing (3)
Prerequisite: MRKT 310. An overview of the key issues of marketing in a nonprofit organization. The aim is to develop marketing plans that maximize exchange relationships with multiple stakeholders. Topics include the application of marketing-mix principles. Projects include researching and writing a grant proposal. Students may receive credit for only one of the following courses: BMGT 398B or MRKT 314.
83595 7380 20 Oct 2021-14 Dec 2021 Closed Online
Faculty: Longlade, Eve N Syllabus Course Materials
MRKT 354 Integrated Marketing Communications (3)
(Not open to students who have completed MRKT 355. Not applicable to the certificate in Digital Marketing.) Prerequisite: MRKT 310. A project-driven study of the integration of marketing communication tools used to achieve customer-centered marketing communications objectives. The goal is to develop and evaluate an integrated marketing communications plan and manage the marketing communications function. Topics include advertising, direct marketing, public relations, sales promotion, interactive and social media, buzz marketing, and personal selling. Students may receive credit for only one of the following courses: BMGT 354 or MRKT 354.
Start date has passed. Please register for the next start date.
80389 6380 18 Aug 2021-12 Oct 2021 Open Online
Faculty: Puma, Daniel R Syllabus Course Materials
MRKT 354 Integrated Marketing Communications (3)
(Not open to students who have completed MRKT 355. Not applicable to the certificate in Digital Marketing.) Prerequisite: MRKT 310. A project-driven study of the integration of marketing communication tools used to achieve customer-centered marketing communications objectives. The goal is to develop and evaluate an integrated marketing communications plan and manage the marketing communications function. Topics include advertising, direct marketing, public relations, sales promotion, interactive and social media, buzz marketing, and personal selling. Students may receive credit for only one of the following courses: BMGT 354 or MRKT 354.
Start date has passed. Please register for the next start date.
82203 6980 22 Sep 2021-16 Nov 2021 Open Online
Faculty: Williams, Anita Newman Syllabus Course Materials
MRKT 354 Integrated Marketing Communications (3)
(Not open to students who have completed MRKT 355. Not applicable to the certificate in Digital Marketing.) Prerequisite: MRKT 310. A project-driven study of the integration of marketing communication tools used to achieve customer-centered marketing communications objectives. The goal is to develop and evaluate an integrated marketing communications plan and manage the marketing communications function. Topics include advertising, direct marketing, public relations, sales promotion, interactive and social media, buzz marketing, and personal selling. Students may receive credit for only one of the following courses: BMGT 354 or MRKT 354.
83209 7380 20 Oct 2021-14 Dec 2021 Closed Online
Faculty: Kenner, Mary E Syllabus Course Materials
MRKT 355 Integrated Marketing Communications in Digital Media (3)
Prerequisite: MRKT 311. An examination of how to leverage various digital media tools to achieve customer-centric marketing communication objectives. Focus is on using search-and-display marketing as an effective aspect of an Integrated marketing communication strategy. Discussion covers how to develop advertising campaigns on paid ad platforms and using keywords to promote digital content in online searches.
Start date has passed. Please register for the next start date.
Please be advised this course is part of the Digital Marketing Certificate and the cost is $625 per credit.
85339 6380 18 Aug 2021-12 Oct 2021 Open Online
Faculty: Rickel, Adam T Syllabus Course Materials
MRKT 356 Email Marketing (3)
Prerequisite: MRKT 311. An introduction to various aspects of an effective email marketing campaign, using segmentation, personalization, automation, and data analysis strategies. Topics include techniques to incorporate triggers in automated campaigns and generate Mailchimp email campaign reports. A final project entails presentation of a plan to execute an effective mail campaign.
Please be advised this course is part of the Digital Marketing Certificate and the cost is $625 per credit.
83639 7380 20 Oct 2021-14 Dec 2021 Open Online
Faculty: Rickel, Adam T Syllabus Course Materials
MRKT 394 Managing Customer Relationships in Digital Marketing (3)
Prerequisite: MRKT 311. The analysis of digital marketing strategies in order to promote and retain customer relationships. Topics include identifying potential customers and analyzing data to improve the results of marketing campaigns. Hands-on experience in using Google Analytics and conducting A/B tests is provided through course projects. Data visualization techniques are used to gain better insights into customer experience.
Please be advised this course is part of the Digital Marketing Certificate and the cost is $625 per credit.
85344 7380 20 Oct 2021-14 Dec 2021 Open Online
Faculty: Prodywus, Lisa M Syllabus Course Materials
MRKT 395 Managing Customer Relationships (3)
(Not open to students who have completed MRKT 394. Not applicable to the certificate in Digital Marketing.) Prerequisite: MRKT 310. A comprehensive study of marketing strategies focused on identifying profitable customers, retaining those customers, and growing their lifetime value. The aim is to identify and differentiate individual customers and customer groups, use data to determine customer interactions, and determine how to provide customization within a mass customization environment. Topics include data mining to identify individual customers, determining loyalty segments of customers, assessing the lifetime revenue value of customers, understanding customer behavior, developing programs to change customer behavior, and designing customer loyalty and customer service programs and policies. Discussion also covers various customer relationship management (CRM) technology-related tools and metrics to support management's assessment of customer relationship management efforts. Students may receive credit for only one of the following courses: BMGT 395, BMGT 398A, MGMT 395, MGMT 398A,  or MRKT 395.
Start date has passed. Please register for the next start date.
80573 6380 18 Aug 2021-12 Oct 2021 Open Online
Faculty: Gardner, Leland Syllabus Course Materials
MRKT 395 Managing Customer Relationships (3)
(Not open to students who have completed MRKT 394. Not applicable to the certificate in Digital Marketing.) Prerequisite: MRKT 310. A comprehensive study of marketing strategies focused on identifying profitable customers, retaining those customers, and growing their lifetime value. The aim is to identify and differentiate individual customers and customer groups, use data to determine customer interactions, and determine how to provide customization within a mass customization environment. Topics include data mining to identify individual customers, determining loyalty segments of customers, assessing the lifetime revenue value of customers, understanding customer behavior, developing programs to change customer behavior, and designing customer loyalty and customer service programs and policies. Discussion also covers various customer relationship management (CRM) technology-related tools and metrics to support management's assessment of customer relationship management efforts. Students may receive credit for only one of the following courses: BMGT 395, BMGT 398A, MGMT 395, MGMT 398A,  or MRKT 395.
Start date has passed. Please register for the next start date.
81627 6381 18 Aug 2021-12 Oct 2021 Open Online
Faculty: Mable, Cynthia A Syllabus Course Materials
MRKT 395 Managing Customer Relationships (3)
(Not open to students who have completed MRKT 394. Not applicable to the certificate in Digital Marketing.) Prerequisite: MRKT 310. A comprehensive study of marketing strategies focused on identifying profitable customers, retaining those customers, and growing their lifetime value. The aim is to identify and differentiate individual customers and customer groups, use data to determine customer interactions, and determine how to provide customization within a mass customization environment. Topics include data mining to identify individual customers, determining loyalty segments of customers, assessing the lifetime revenue value of customers, understanding customer behavior, developing programs to change customer behavior, and designing customer loyalty and customer service programs and policies. Discussion also covers various customer relationship management (CRM) technology-related tools and metrics to support management's assessment of customer relationship management efforts. Students may receive credit for only one of the following courses: BMGT 395, BMGT 398A, MGMT 395, MGMT 398A,  or MRKT 395.
83596 7380 20 Oct 2021-14 Dec 2021 Closed Online
Faculty: Cook, Celeste Nicole Syllabus Course Materials
MRKT 395 Managing Customer Relationships (3)
(Not open to students who have completed MRKT 394. Not applicable to the certificate in Digital Marketing.) Prerequisite: MRKT 310. A comprehensive study of marketing strategies focused on identifying profitable customers, retaining those customers, and growing their lifetime value. The aim is to identify and differentiate individual customers and customer groups, use data to determine customer interactions, and determine how to provide customization within a mass customization environment. Topics include data mining to identify individual customers, determining loyalty segments of customers, assessing the lifetime revenue value of customers, understanding customer behavior, developing programs to change customer behavior, and designing customer loyalty and customer service programs and policies. Discussion also covers various customer relationship management (CRM) technology-related tools and metrics to support management's assessment of customer relationship management efforts. Students may receive credit for only one of the following courses: BMGT 395, BMGT 398A, MGMT 395, MGMT 398A,  or MRKT 395.
87217 7381 20 Oct 2021-14 Dec 2021 Open Online
Faculty: Syllabus Course Materials
MRKT 410 Consumer Behavior (3)
(Not open to students who have completed MRKT 411. Not applicable to the certificate in Digital Marketing.) Prerequisite: MRKT 310. A study of the increasing importance of understanding consumers in the marketing system. The objective is to assess internal, external, and situational factors in developing marketing strategies; apply internal factors to market segmentation; and formulate marketing-mix strategies. Discussion covers the foundations of consumer behavior (such as economic, social, psychological, and cultural factors) and the influence of well-directed communications. Consumers are analyzed in marketing situations as buyers and users of products and services and in relation to the various social and marketing factors that affect their behavior. Students may receive credit for only one of the following courses: BMGT 451, CNEC 437, or MRKT 410
Start date has passed. Please register for the next start date.
80379 6380 18 Aug 2021-12 Oct 2021 Open Online
Faculty: Bonavia, Marjorie I Syllabus Course Materials
MRKT 410 Consumer Behavior (3)
(Not open to students who have completed MRKT 411. Not applicable to the certificate in Digital Marketing.) Prerequisite: MRKT 310. A study of the increasing importance of understanding consumers in the marketing system. The objective is to assess internal, external, and situational factors in developing marketing strategies; apply internal factors to market segmentation; and formulate marketing-mix strategies. Discussion covers the foundations of consumer behavior (such as economic, social, psychological, and cultural factors) and the influence of well-directed communications. Consumers are analyzed in marketing situations as buyers and users of products and services and in relation to the various social and marketing factors that affect their behavior. Students may receive credit for only one of the following courses: BMGT 451, CNEC 437, or MRKT 410
83597 7380 20 Oct 2021-14 Dec 2021 Open Online
Faculty: Bonavia, Marjorie I Syllabus Course Materials
MRKT 411 Consumer Behavior in Digital Media (3)
Prerequisite: MRKT 311. A study of consumer motivation and consumer behavior in a digital environment. The aim is to synthesize consumer research in order to develop insights into the target audience. Topics include branding, content development, and channel management strategy and their contribution to the consumer experience. Discussion also covers effective blog writing and developing optimum visual designs to influence consumer behavior.
Please be advised this course is part of the Digital Marketing Certificate and the cost is $625 per credit.
83640 7380 20 Oct 2021-14 Dec 2021 Open Online
Faculty: Herle, Jeffrey J Syllabus Course Materials
MRKT 412 Marketing Research (3)
Prerequisites: MATH 105 and MRKT 310. A study of the specialized field of marketing research as it is used to identify market needs, profile target markets, test promotional efforts, and measure the effectiveness of marketing plans. The goal is to assess marketing research needs, design and implement a marketing research plan, and use results to formulate marketing strategies. Discussion covers procedures for planning survey projects, designing statistical samples, tabulating data, and preparing reports. Emphasis is on managing the marketing research function. Students may receive credit for only one of the following courses: BMGT 452 or MRKT 412.
Start date has passed. Please register for the next start date.
80574 6380 18 Aug 2021-12 Oct 2021 Open Online
Faculty: McGraw, Patrick M Syllabus Course Materials
MRKT 412 Marketing Research (3)
Prerequisites: MATH 105 and MRKT 310. A study of the specialized field of marketing research as it is used to identify market needs, profile target markets, test promotional efforts, and measure the effectiveness of marketing plans. The goal is to assess marketing research needs, design and implement a marketing research plan, and use results to formulate marketing strategies. Discussion covers procedures for planning survey projects, designing statistical samples, tabulating data, and preparing reports. Emphasis is on managing the marketing research function. Students may receive credit for only one of the following courses: BMGT 452 or MRKT 412.
83599 7380 20 Oct 2021-14 Dec 2021 Open Online
Faculty: Carlson, William R Syllabus Course Materials
MRKT 454 Global Marketing (3)
Prerequisite: MRKT 310. An in-depth study of marketing principles as they relate to the global marketplace. The aim is to apply marketing principles and strategies to a global organization and markets. Discussion covers the influence of internationalization on the U.S. economy, the competitive pressures on the intensifying global markets, and the development of marketing plans tailored to reach international and global markets. Topics also include the political, economic, legal, regulatory, and sociocultural trends affecting international marketing; the dynamic environments in which global marketing strategies are formulated; and the challenge of implementing marketing programs leading to competitive advantage.
Start date has passed. Please register for the next start date.
81889 6980 22 Sep 2021-16 Nov 2021 Open Online
Faculty: Burman-Holtom, Jane Syllabus Course Materials
MRKT 454 Global Marketing (3)
Prerequisite: MRKT 310. An in-depth study of marketing principles as they relate to the global marketplace. The aim is to apply marketing principles and strategies to a global organization and markets. Discussion covers the influence of internationalization on the U.S. economy, the competitive pressures on the intensifying global markets, and the development of marketing plans tailored to reach international and global markets. Topics also include the political, economic, legal, regulatory, and sociocultural trends affecting international marketing; the dynamic environments in which global marketing strategies are formulated; and the challenge of implementing marketing programs leading to competitive advantage.
83600 7380 20 Oct 2021-14 Dec 2021 Closed Online
Faculty: Puma, Daniel R Syllabus Course Materials
MRKT 457 Digital Marketing (3)
(Not open to students who have completed MRKT 458. Not applicable to the certificate in Digital Marketing.) Prerequisite: MRKT 310. An exploration of how the use of information technology can enhance the marketing process and create relationships with customers. The objective is to incorporate consumer expectations into a digital marketing plan, evaluate digital marketing delivery options, analyze effective website design, evaluate competitive digital marketing strategies, and explore the ethical and legal issues created by the new technology. Topics include the use of the internet in developing marketing strategy, conducting market research, and making marketing-mix decisions. Students may receive credit for only one of the following courses: BMGT 398O, BMGT 398R, MGMT 398O, MGMT 398R, or MRKT 457.
Start date has passed. Please register for the next start date.
80393 6380 18 Aug 2021-12 Oct 2021 Open Online
Faculty: Lawson, Lashun Y Syllabus Course Materials
MRKT 457 Digital Marketing (3)
(Not open to students who have completed MRKT 458. Not applicable to the certificate in Digital Marketing.) Prerequisite: MRKT 310. An exploration of how the use of information technology can enhance the marketing process and create relationships with customers. The objective is to incorporate consumer expectations into a digital marketing plan, evaluate digital marketing delivery options, analyze effective website design, evaluate competitive digital marketing strategies, and explore the ethical and legal issues created by the new technology. Topics include the use of the internet in developing marketing strategy, conducting market research, and making marketing-mix decisions. Students may receive credit for only one of the following courses: BMGT 398O, BMGT 398R, MGMT 398O, MGMT 398R, or MRKT 457.
83601 7380 20 Oct 2021-14 Dec 2021 Open Online
Faculty: Alexander, Dawn C Syllabus Course Materials
MRKT 458 Social Media Marketing (3)
Prerequisite: MRKT 311. A study of the effective use of social media tools and network to market product and services. The objective is to develop an optimal social media strategy that simulates a digital ad campaign. Topics include techniques to plan and create digital content. Project assignments involve creating ads in Facebook using Facebook's Ads Manager tools. Discussion also covers reporting and analyzing online advertisements and managing social media communities.
Start date has passed. Please register for the next start date.
Please be advised this course is part of the Digital Marketing Certificate and the cost is $625 per credit.
85345 6380 18 Aug 2021-12 Oct 2021 Open Online
Faculty: Prodywus, Lisa M Syllabus Course Materials
MRKT 495 Strategic Marketing Management (3)
(Intended as a final, capstone course to be taken in a student's last 15 credits.) Prerequisites: MRKT 354, MRKT 410, and MRKT 412. A study of marketing that integrates knowledge gained through previous coursework and experience in marketing and builds on those concepts through integrative analysis, practical application, and critical thinking. The aim is to manage the marketing process, perform root cause analysis, formulate alternative solutions, and propose marketing strategies and tactics. Emphasis is on the use of appropriate decision models. Topics include the analysis of consumers and markets. Discussion also covers emerging issues. Students may receive credit for only one of the following courses: BMGT 457 or MRKT 495.
Start date has passed. Please register for the next start date.
80750 6380 18 Aug 2021-12 Oct 2021 Open Online
Faculty: Richman, Jay Steven Syllabus Course Materials
MRKT 495 Strategic Marketing Management (3)
(Intended as a final, capstone course to be taken in a student's last 15 credits.) Prerequisites: MRKT 354, MRKT 410, and MRKT 412. A study of marketing that integrates knowledge gained through previous coursework and experience in marketing and builds on those concepts through integrative analysis, practical application, and critical thinking. The aim is to manage the marketing process, perform root cause analysis, formulate alternative solutions, and propose marketing strategies and tactics. Emphasis is on the use of appropriate decision models. Topics include the analysis of consumers and markets. Discussion also covers emerging issues. Students may receive credit for only one of the following courses: BMGT 457 or MRKT 495.
84432 7380 20 Oct 2021-14 Dec 2021 Open Online
Faculty: Gardner, Leland Syllabus Course Materials
Top of Page