A study of business analytics, an important capability for companies operating in competitive markets. Topics include collecting, importing, exporting, organizing, and optimizing data and creating and managing data frames. Statistical software and data visualization tools are used to make informed data-driven decisions, solve real-world problems, and increase productivity and efficiency.

Prerequisite: All MBA core courses. An examination of business strategy that synthesizes and applies key concepts gained through previous study to an actual business situation. A business simulation is used to make strategic decisions related to financial, marketing, sales, and production scenarios. Activities include developing a business plan for a foreign market entry, conducting an analysis of two foreign markets, examining the markets¿ potential, determining country and financial risks, examining potential customers, selecting suitable distributors, and making a market entry decision as part of a team.

Prerequisite: All MBA core courses. An examination of business strategy that synthesizes and applies key concepts gained through previous study to an actual business situation. A business simulation is used to make strategic decisions related to financial, marketing, sales, and production scenarios. Activities include developing a business plan for a foreign market entry, conducting an analysis of two foreign markets, examining the markets¿ potential, determining country and financial risks, examining potential customers, selecting suitable distributors, and making a market entry decision as part of a team.

An introduction to marketing management techniques and tools for creating, communicating, and delivering value for customers. Emphasis is on the various stages in the customer journey and marketing funnel, as well as internal and external environments, competition, market segmentation, target market selection, and competitive positioning. Discussion covers planning, decision-making, marketing goals, and metrics. Topics include designing a marketing plan with a digital strategy to create and deliver value to consumers in a digital world.