Schedule of Classes




2022 Summer: May 18 - August 9
Stateside hybrid classes for Winter 2023 and Spring 2023 will be made available the weekend of September 9th, 2022. Registration will open September 12th, 2022.

Course Class No. Section Start & End Date Day Time Status Location
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
50326 6980 15 Jun 2022-09 Aug 2022 Open Online
Faculty: Oxley, Jeanne Y Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
50327 6981 15 Jun 2022-09 Aug 2022 Open Online
Faculty: Williams, Anita Newman Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
50800 6982 15 Jun 2022-09 Aug 2022 Open Online
Faculty: Lovitch, Ira T Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
50801 6983 15 Jun 2022-09 Aug 2022 Open Online
Faculty: Lehman, Charles D Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
50802 6984 15 Jun 2022-09 Aug 2022 Open Online
Faculty: Kenner, Mary E Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
51223 6383 18 May 2022-12 Jul 2022 Open Online
Faculty: Tanner, Thomas W Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
51224 6384 18 May 2022-12 Jul 2022 Open Online
Faculty: O'Neal, Carlton C Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
51309 6381 18 May 2022-12 Jul 2022 Open Online
Faculty: Clemons, Chastity S Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
51323 6382 18 May 2022-12 Jul 2022 Open Online
Faculty: Hutchison, Maggie J Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
51944 6380 18 May 2022-12 Jul 2022 Open Online
Faculty: Oxley, Jeanne Y Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
51984 6385 18 May 2022-12 Jul 2022 Open Online
Faculty: Lawson, Lashun Y Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
52336 6386 18 May 2022-12 Jul 2022 Open Online
Faculty: Richman, Jay Steven Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Beginning in May 2022, stateside hybrid instruction will return to face-to-face sessions rather than synchronous meetings via Zoom.
Watch your email for required documentation. Welcome back to our hybrid locations!
53329 4560 15 Jun 2022-09 Aug 2022 W 6:00P-9:00P Open Fort Meade (Hybrid)
Faculty: Toregas, Patricia J Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Beginning in May 2022, stateside hybrid instruction will return to face-to-face sessions rather than synchronous meetings via Zoom.
Watch your email for required documentation. Welcome back to our hybrid locations!
53330 4055 15 Jun 2022-09 Aug 2022 T 6:30P-9:30P Open College Park (Hybrid)
Faculty: Mims-Word, Marsha Bldg/Room: Tydings Hall 1132 Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Beginning in May 2022, stateside hybrid instruction will return to face-to-face sessions rather than synchronous meetings via Zoom.
Watch your email for required documentation. Welcome back to our hybrid locations!
53331 8110 18 May 2022-12 Jul 2022 M 6:00P-9:00P Open Fort Hood (Hybrid)
Faculty: Clemons, Chastity S Syllabus Course Materials
MRKT 310 Marketing Principles (3)
(Not open to students who have completed MRKT 311. Not applicable to the certificate in Digital Marketing.) A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
54513 6985 15 Jun 2022-09 Aug 2022 Open Online
Faculty: Prodywus, Lisa M Syllabus Course Materials
MRKT 311 Digital Marketing Principles (3)
"An introduction to the various types of digital marketing and the skills needed for each type. The aim is to understand the various stages in the customer journey and marketing funnel. Discussion covers developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan.. Projects involve the application of key metrics and key performance indicators (KPIs) commonly used in digital marketing and culminate in the presentation of a digital marketing plan."
Start date has passed. Please register for the next start date.
Please be advised this course is part of the Digital Marketing Certificate and the cost is $625 per credit.
52423 6380 18 May 2022-12 Jul 2022 Open Online
Faculty: Patnaik, Sandeep Syllabus Course Materials
MRKT 314 Nonprofit Marketing (3)
Prerequisite: MRKT 310. An overview of the key issues of marketing in a nonprofit organization. The aim is to develop marketing plans that maximize exchange relationships with multiple stakeholders. Topics include the application of marketing-mix principles. Projects include researching and writing a grant proposal. Students may receive credit for only one of the following courses: BMGT 398B or MRKT 314.
Start date has passed. Please register for the next start date.
50803 6980 15 Jun 2022-09 Aug 2022 Open Online
Faculty: Longlade, Eve N Syllabus Course Materials
MRKT 354 Integrated Marketing Communications (3)
(Not open to students who have completed MRKT 355. Not applicable to the certificate in Digital Marketing.) Prerequisite: MRKT 310. A project-driven study of the integration of marketing communication tools used to achieve customer-centered marketing communications objectives. The goal is to develop and evaluate an integrated marketing communications plan and manage the marketing communications function. Topics include advertising, direct marketing, public relations, sales promotion, interactive and social media, buzz marketing, and personal selling. Students may receive credit for only one of the following courses: BMGT 354 or MRKT 354.
Start date has passed. Please register for the next start date.
50804 6980 15 Jun 2022-09 Aug 2022 Open Online
Faculty: Cook, Celeste Nicole Syllabus Course Materials
MRKT 354 Integrated Marketing Communications (3)
(Not open to students who have completed MRKT 355. Not applicable to the certificate in Digital Marketing.) Prerequisite: MRKT 310. A project-driven study of the integration of marketing communication tools used to achieve customer-centered marketing communications objectives. The goal is to develop and evaluate an integrated marketing communications plan and manage the marketing communications function. Topics include advertising, direct marketing, public relations, sales promotion, interactive and social media, buzz marketing, and personal selling. Students may receive credit for only one of the following courses: BMGT 354 or MRKT 354.
Start date has passed. Please register for the next start date.
51466 6380 18 May 2022-12 Jul 2022 Open Online
Faculty: Kenner, Mary E Syllabus Course Materials
MRKT 355 Integrated Marketing Communications in Digital Media (3)
Prerequisite: MRKT 311. An examination of how to leverage various digital media tools to achieve customer-centric marketing communication objectives. Focus is on using search-and-display marketing as an effective aspect of an Integrated marketing communication strategy. Discussion covers how to develop advertising campaigns on paid ad platforms and using keywords to promote digital content in online searches.
Start date has passed. Please register for the next start date.
Please be advised this course is part of the Digital Marketing Certificate and the cost is $625 per credit.
52431 6380 18 May 2022-12 Jul 2022 Open Online
Faculty: Herle, Jeffrey J Syllabus Course Materials
MRKT 394 Managing Customer Relationships in Digital Marketing (3)
Prerequisite: MRKT 311. The analysis of digital marketing strategies in order to promote and retain customer relationships. Topics include identifying potential customers and analyzing data to improve the results of marketing campaigns. Hands-on experience in using Google Analytics and conducting A/B tests is provided through course projects. Data visualization techniques are used to gain better insights into customer experience.
Start date has passed. Please register for the next start date.
Please be advised this course is part of the Digital Marketing Certificate and the cost is $625 per credit.
54447 6980 15 Jun 2022-09 Aug 2022 Open Online
Faculty: Herle, Jeffrey J Syllabus Course Materials
MRKT 395 Managing Customer Relationships (3)
(Not open to students who have completed MRKT 394. Not applicable to the certificate in Digital Marketing.) Prerequisite: MRKT 310. A comprehensive study of marketing strategies focused on identifying profitable customers, retaining those customers, and growing their lifetime value. The aim is to identify and differentiate individual customers and customer groups, use data to determine customer interactions, and determine how to provide customization within a mass customization environment. Topics include data mining to identify individual customers, determining loyalty segments of customers, assessing the lifetime revenue value of customers, understanding customer behavior, developing programs to change customer behavior, and designing customer loyalty and customer service programs and policies. Discussion also covers various customer relationship management (CRM) technology-related tools and metrics to support management's assessment of customer relationship management efforts. Students may receive credit for only one of the following courses: BMGT 395, BMGT 398A, MGMT 395, MGMT 398A,  or MRKT 395.
Start date has passed. Please register for the next start date.
51630 6380 18 May 2022-12 Jul 2022 Open Online
Faculty: Gardner, Leland Syllabus Course Materials
MRKT 410 Consumer Behavior (3)
(Not open to students who have completed MRKT 411. Not applicable to the certificate in Digital Marketing.) Prerequisite: MRKT 310. A study of the increasing importance of understanding consumers in the marketing system. The objective is to assess internal, external, and situational factors in developing marketing strategies; apply internal factors to market segmentation; and formulate marketing-mix strategies. Discussion covers the foundations of consumer behavior (such as economic, social, psychological, and cultural factors) and the influence of well-directed communications. Consumers are analyzed in marketing situations as buyers and users of products and services and in relation to the various social and marketing factors that affect their behavior. Students may receive credit for only one of the following courses: BMGT 451, CNEC 437, or MRKT 410
Start date has passed. Please register for the next start date.
50805 6980 15 Jun 2022-09 Aug 2022 Open Online
Faculty: Puma, Daniel R Syllabus Course Materials
MRKT 410 Consumer Behavior (3)
(Not open to students who have completed MRKT 411. Not applicable to the certificate in Digital Marketing.) Prerequisite: MRKT 310. A study of the increasing importance of understanding consumers in the marketing system. The objective is to assess internal, external, and situational factors in developing marketing strategies; apply internal factors to market segmentation; and formulate marketing-mix strategies. Discussion covers the foundations of consumer behavior (such as economic, social, psychological, and cultural factors) and the influence of well-directed communications. Consumers are analyzed in marketing situations as buyers and users of products and services and in relation to the various social and marketing factors that affect their behavior. Students may receive credit for only one of the following courses: BMGT 451, CNEC 437, or MRKT 410
Start date has passed. Please register for the next start date.
51459 6380 18 May 2022-12 Jul 2022 Open Online
Faculty: Bonavia, Marjorie I Syllabus Course Materials
MRKT 412 Marketing Research (3)
Prerequisites: MATH 105 and MRKT 310. A study of the specialized field of marketing research as it is used to identify market needs, profile target markets, test promotional efforts, and measure the effectiveness of marketing plans. The goal is to assess marketing research needs, design and implement a marketing research plan, and use results to formulate marketing strategies. Discussion covers procedures for planning survey projects, designing statistical samples, tabulating data, and preparing reports. Emphasis is on managing the marketing research function. Students may receive credit for only one of the following courses: BMGT 452 or MRKT 412.
Start date has passed. Please register for the next start date.
51631 6380 18 May 2022-12 Jul 2022 Open Online
Faculty: Leyderman, Tanya Syllabus Course Materials
MRKT 454 Global Marketing (3)
Prerequisite: MRKT 310. An in-depth study of marketing principles as they relate to the global marketplace. The aim is to apply marketing principles and strategies to a global organization and markets. Discussion covers the influence of internationalization on the U.S. economy, the competitive pressures on the intensifying global markets, and the development of marketing plans tailored to reach international and global markets. Topics also include the political, economic, legal, regulatory, and sociocultural trends affecting international marketing; the dynamic environments in which global marketing strategies are formulated; and the challenge of implementing marketing programs leading to competitive advantage.
Start date has passed. Please register for the next start date.
51022 6980 15 Jun 2022-09 Aug 2022 Open Online
Faculty: Burman-Holtom, Jane Syllabus Course Materials
MRKT 457 Digital Marketing (3)
(Not open to students who have completed MRKT 458. Not applicable to the certificate in Digital Marketing.) Prerequisite: MRKT 310. An exploration of how the use of information technology can enhance the marketing process and create relationships with customers. The objective is to incorporate consumer expectations into a digital marketing plan, evaluate digital marketing delivery options, analyze effective website design, evaluate competitive digital marketing strategies, and explore the ethical and legal issues created by the new technology. Topics include the use of the internet in developing marketing strategy, conducting market research, and making marketing-mix decisions. Students may receive credit for only one of the following courses: BMGT 398O, BMGT 398R, MGMT 398O, MGMT 398R, or MRKT 457.
Start date has passed. Please register for the next start date.
51470 6380 18 May 2022-12 Jul 2022 Open Online
Faculty: Iaquinto, Kevin J Syllabus Course Materials
MRKT 458 Social Media Marketing (3)
Prerequisite: MRKT 311. A study of the effective use of social media tools and network to market product and services. The objective is to develop an optimal social media strategy that simulates a digital ad campaign. Topics include techniques to plan and create digital content. Project assignments involve creating ads in Facebook using Facebook's Ads Manager tools. Discussion also covers reporting and analyzing online advertisements and managing social media communities.
Start date has passed. Please register for the next start date.
Please be advised this course is part of the Digital Marketing Certificate and the cost is $625 per credit.
51101 6980 15 Jun 2022-09 Aug 2022 Open Online
Faculty: Patnaik, Sandeep Syllabus Course Materials
MRKT 495 Strategic Marketing Management (3)
(Intended as a final, capstone course to be taken in a student's last 15 credits.) Prerequisites: MRKT 354, MRKT 410, and MRKT 412. A study of marketing that integrates knowledge gained through previous coursework and experience in marketing and builds on those concepts through integrative analysis, practical application, and critical thinking. The aim is to manage the marketing process, perform root cause analysis, formulate alternative solutions, and propose marketing strategies and tactics. Emphasis is on the use of appropriate decision models. Topics include the analysis of consumers and markets. Discussion also covers emerging issues. Students may receive credit for only one of the following courses: BMGT 457 or MRKT 495.
Start date has passed. Please register for the next start date.
51097 6980 15 Jun 2022-09 Aug 2022 Closed Online
Faculty: Richman, Jay Steven Syllabus Course Materials
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