Schedule of Classes




2022 Fall: August 17 - December 13
Arundel Mills (Hybrid)

Course Class No. Section Start & End Date Day Time Status Location
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization¿s strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
85257 7760 17 Aug 2022-11 Oct 2022 W 6:30P-9:30P Open Arundel Mills (Hybrid)
Faculty: Toregas, Patricia J Bldg/Room: Arundel Mills 304 Syllabus Course Materials
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