Schedule of Classes




2023 Spring: January 11 - May 9

Course Class No. Section Start & End Date Day Time Status Location
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
20379 6980 15 Feb 2023-11 Apr 2023 Closed Online
Faculty: Puma, Daniel R Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
20380 6981 15 Feb 2023-11 Apr 2023 Closed Online
Faculty: Iaquinto, Kevin J Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
20381 6982 15 Feb 2023-11 Apr 2023 Open Online
Faculty: Lehman, Charles D Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
20723 6983 15 Feb 2023-11 Apr 2023 Open Online
Faculty: Williams, Anita Newman Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
20913 6383 11 Jan 2023-07 Mar 2023 Open Online
Faculty: Burman-Holtom, Jane Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
20914 6384 11 Jan 2023-07 Mar 2023 Closed Online
Faculty: Williams, Anita Newman Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
20952 6380 11 Jan 2023-07 Mar 2023 Closed Online
Faculty: Clemons, Chastity S Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
20995 6381 11 Jan 2023-07 Mar 2023 Open Online
Faculty: Oxley, Jeanne Y Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
21009 6382 11 Jan 2023-07 Mar 2023 Open Online
Faculty: Hutchison, Maggie J Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
21231 6385 11 Jan 2023-07 Mar 2023 Open Online
Faculty: Gardner, Leland Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
21299 6386 11 Jan 2023-07 Mar 2023 Open Online
Faculty: Lawson, Lashun Y Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
21412 6387 11 Jan 2023-07 Mar 2023 Open Online
Faculty: Silverstein, Robert S Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
21413 6388 11 Jan 2023-07 Mar 2023 Closed Online
Faculty: Lehman, Charles D Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
23409 7380 15 Mar 2023-09 May 2023 Closed Online
Faculty: Toregas, Patricia J Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
23410 7381 15 Mar 2023-09 May 2023 Closed Online
Faculty: Oxley, Jeanne Y Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
24162 7382 15 Mar 2023-09 May 2023 Closed Online
Faculty: Kenner, Mary E Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
24163 7383 15 Mar 2023-09 May 2023 Closed Online
Faculty: O'Neal, Carlton C Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
24164 7384 15 Mar 2023-09 May 2023 Closed Online
Faculty: Clemons, Chastity S Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
24165 7385 15 Mar 2023-09 May 2023 Closed Online
Faculty: Puma, Daniel R Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
24166 7386 15 Mar 2023-09 May 2023 Closed Online
Faculty: Haberek, Edward Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
24835 7387 15 Mar 2023-09 May 2023 Open Online
Faculty: Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
25231 7760 11 Jan 2023-07 Mar 2023 W 6:30P-9:30P Open Arundel Mills (Hybrid)
Faculty: Toregas, Patricia J Bldg/Room: Arundel Mills 211 Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
25232 4060 15 Mar 2023-09 May 2023 W 6:30P-9:30P Open College Park (Hybrid)
Faculty: Mims-Word, Marsha Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
25233 4025 11 Jan 2023-07 Mar 2023 Th 6:30P-9:30P Open College Park (Hybrid)
Faculty: Mims-Word, Marsha Bldg/Room: Susquehanna Hall 1105 Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
25234 5150 15 Mar 2023-09 May 2023 M 6:30P-9:30P Open Shady Grove (Hybrid)
Faculty: Silverstein, Robert S Bldg/Room: Shady Grove Center, Bldg III 4219 Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
25237 7060 15 Mar 2023-09 May 2023 W 6:00P-9:00P Open Aberdeen Proving Gnd (Hybrid)
Faculty: Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
25238 4565 15 Mar 2023-09 May 2023 Th 6:00P-9:00P Open Odenton-Ft. Meade (Hybrid)
Faculty: Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
25239 7150 15 Mar 2023-09 May 2023 M 6:00P-9:00P Open Myer-Henderson Hall (Hybrid)
Faculty: Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
25240 7655 15 Mar 2023-09 May 2023 T 6:30P-9:30P Open Dorsey Station (Hybrid)
Faculty: Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organizations strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
25241 5065 15 Mar 2023-09 May 2023 Th 6:30P-9:30P Open LaPlata (Hybrid)
Faculty: Bldg/Room: BU 111 Syllabus Course Materials
MRKT 311 Digital Marketing Principles (3)
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes a digital strategy to create and deliver value to consumers in a digital world.
24603 7380 15 Mar 2023-09 May 2023 Closed Online
Faculty: Cook, Celeste Nicole Syllabus Course Materials
MRKT 311 Digital Marketing Principles (3)
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes a digital strategy to create and deliver value to consumers in a digital world.
26706 7381 15 Mar 2023-09 May 2023 Closed Online
Faculty: Alexander, Dawn C Syllabus Course Materials
MRKT 311 Digital Marketing Principles (3)
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes a digital strategy to create and deliver value to consumers in a digital world.
Start date has passed. Please register for the next start date.
26775 6380 11 Jan 2023-07 Mar 2023 Open Online
Faculty: Lovitch, Ira T Syllabus Course Materials
MRKT 311 Digital Marketing Principles (3)
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes a digital strategy to create and deliver value to consumers in a digital world.
Start date has passed. Please register for the next start date.
27059 6381 11 Jan 2023-07 Mar 2023 Open Online
Faculty: Patnaik, Sandeep Syllabus Course Materials
MRKT 311 Digital Marketing Principles (3)
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes a digital strategy to create and deliver value to consumers in a digital world.
27243 7382 15 Mar 2023-09 May 2023 Open Online
Faculty: Syllabus Course Materials
MRKT 314 Nonprofit Marketing (3)
Prerequisite: MRKT 310. An overview of the key issues of marketing in a nonprofit organization. The aim is to develop marketing plans that maximize exchange relationships with multiple stakeholders. Topics include the application of marketing-mix principles. Projects include researching and writing a grant proposal. Students may receive credit for only one of the following courses: BMGT 398B or MRKT 314.
Start date has passed. Please register for the next start date.
21332 6380 11 Jan 2023-07 Mar 2023 Open Online
Faculty: Longlade, Eve N Syllabus Course Materials
MRKT 314 Nonprofit Marketing (3)
Prerequisite: MRKT 310. An overview of the key issues of marketing in a nonprofit organization. The aim is to develop marketing plans that maximize exchange relationships with multiple stakeholders. Topics include the application of marketing-mix principles. Projects include researching and writing a grant proposal. Students may receive credit for only one of the following courses: BMGT 398B or MRKT 314.
24168 7380 15 Mar 2023-09 May 2023 Open Online
Faculty: Burman-Holtom, Jane Syllabus Course Materials
MRKT 354 Integrated Marketing Communications (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders. Emphasis is on leveraging various digital tools to achieve customer-centered marketing communications objectives. Topics include various communication modalities, e.g., digital media (including search, display, and social media), traditional advertising, personal selling, sales promotion, public relations, and direct marketing.
20724 6980 15 Feb 2023-11 Apr 2023 Open Online
Faculty: Jarreau, Bert J Syllabus Course Materials
MRKT 354 Integrated Marketing Communications (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders. Emphasis is on leveraging various digital tools to achieve customer-centered marketing communications objectives. Topics include various communication modalities, e.g., digital media (including search, display, and social media), traditional advertising, personal selling, sales promotion, public relations, and direct marketing.
Start date has passed. Please register for the next start date.
21163 6380 11 Jan 2023-07 Mar 2023 Open Online
Faculty: Jarreau, Bert J Syllabus Course Materials
MRKT 354 Integrated Marketing Communications (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders. Emphasis is on leveraging various digital tools to achieve customer-centered marketing communications objectives. Topics include various communication modalities, e.g., digital media (including search, display, and social media), traditional advertising, personal selling, sales promotion, public relations, and direct marketing.
23423 7380 15 Mar 2023-09 May 2023 Closed Online
Faculty: Syllabus Course Materials
MRKT 354 Integrated Marketing Communications (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders. Emphasis is on leveraging various digital tools to achieve customer-centered marketing communications objectives. Topics include various communication modalities, e.g., digital media (including search, display, and social media), traditional advertising, personal selling, sales promotion, public relations, and direct marketing.
24947 7381 15 Mar 2023-09 May 2023 Open Online
Faculty: Syllabus Course Materials
MRKT 356 Email Marketing (3)
Prerequisite: MRKT 311. An introduction to various aspects of an effective email marketing campaign, using segmentation, personalization, automation, and data analysis strategies. Topics include techniques to incorporate triggers in automated campaigns and generate Mailchimp email campaign reports. A final project entails presentation of a plan to execute an effective mail campaign.
24604 7380 15 Mar 2023-09 May 2023 Open Online
Faculty: Rickel, Adam T Syllabus Course Materials
MRKT 394 Managing Customer Relationships in Digital Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. The analysis of digital marketing strategies in order to promote and retain customer relationships. Topics include identifying potential customers and analyzing data to improve the results of marketing campaigns. Hands-on experience in using Google Analytics and conducting A/B tests is provided through course projects. Data visualization techniques are used to gain better insights into customer experience.
Start date has passed. Please register for the next start date.
22237 6380 11 Jan 2023-07 Mar 2023 Closed Online
Faculty: Cook, Celeste Nicole Syllabus Course Materials
MRKT 394 Managing Customer Relationships in Digital Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. The analysis of digital marketing strategies in order to promote and retain customer relationships. Topics include identifying potential customers and analyzing data to improve the results of marketing campaigns. Hands-on experience in using Google Analytics and conducting A/B tests is provided through course projects. Data visualization techniques are used to gain better insights into customer experience.
Start date has passed. Please register for the next start date.
25068 6381 11 Jan 2023-07 Mar 2023 Open Online
Faculty: Prodywus, Lisa M Syllabus Course Materials
MRKT 394 Managing Customer Relationships in Digital Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. The analysis of digital marketing strategies in order to promote and retain customer relationships. Topics include identifying potential customers and analyzing data to improve the results of marketing campaigns. Hands-on experience in using Google Analytics and conducting A/B tests is provided through course projects. Data visualization techniques are used to gain better insights into customer experience.
26908 7380 15 Mar 2023-09 May 2023 Open Online
Faculty: Syllabus Course Materials
MRKT 410 Consumer Behavior (3)
Prerequisite: MRKT 310. A study of the increasing importance of understanding consumers in the marketing system. The objective is to assess internal, external, and situational factors in developing marketing strategies; apply internal factors to market segmentation; and formulate marketing-mix strategies. Discussion covers the foundations of consumer behavior (such as economic, social, psychological, and cultural factors) and the influence of welldirected communications. Consumers are analyzed in marketing situations as buyers and users of products and services and in relation to the various social and marketing factors that affect their behavior. Students may receive credit for only one of the following courses: BMGT 451, CNEC 437, or MRKT 410.
Start date has passed. Please register for the next start date.
21152 6380 11 Jan 2023-07 Mar 2023 Open Online
Faculty: Bonavia, Marjorie I Syllabus Course Materials
MRKT 410 Consumer Behavior (3)
Prerequisite: MRKT 310. A study of the increasing importance of understanding consumers in the marketing system. The objective is to assess internal, external, and situational factors in developing marketing strategies; apply internal factors to market segmentation; and formulate marketing-mix strategies. Discussion covers the foundations of consumer behavior (such as economic, social, psychological, and cultural factors) and the influence of welldirected communications. Consumers are analyzed in marketing situations as buyers and users of products and services and in relation to the various social and marketing factors that affect their behavior. Students may receive credit for only one of the following courses: BMGT 451, CNEC 437, or MRKT 410.
24173 7380 15 Mar 2023-09 May 2023 Open Online
Faculty: Bonavia, Marjorie I Syllabus Course Materials
MRKT 410 Consumer Behavior (3)
Prerequisite: MRKT 310. A study of the increasing importance of understanding consumers in the marketing system. The objective is to assess internal, external, and situational factors in developing marketing strategies; apply internal factors to market segmentation; and formulate marketing-mix strategies. Discussion covers the foundations of consumer behavior (such as economic, social, psychological, and cultural factors) and the influence of welldirected communications. Consumers are analyzed in marketing situations as buyers and users of products and services and in relation to the various social and marketing factors that affect their behavior. Students may receive credit for only one of the following courses: BMGT 451, CNEC 437, or MRKT 410.
25221 4065 15 Mar 2023-09 May 2023 Th 6:30P-9:30P Open College Park (Hybrid)
Faculty: Syllabus Course Materials
MRKT 410 Consumer Behavior (3)
Prerequisite: MRKT 310. A study of the increasing importance of understanding consumers in the marketing system. The objective is to assess internal, external, and situational factors in developing marketing strategies; apply internal factors to market segmentation; and formulate marketing-mix strategies. Discussion covers the foundations of consumer behavior (such as economic, social, psychological, and cultural factors) and the influence of welldirected communications. Consumers are analyzed in marketing situations as buyers and users of products and services and in relation to the various social and marketing factors that affect their behavior. Students may receive credit for only one of the following courses: BMGT 451, CNEC 437, or MRKT 410.
27080 7381 15 Mar 2023-09 May 2023 Open Online
Faculty: Syllabus Course Materials
MRKT 411 Consumer Behavior in Digital Media (3)
Prerequisite: MRKT 311. A study of consumer motivation and consumer behavior in a digital environment. The aim is to synthesize consumer research in order to develop insights into the target audience. Topics include branding, content development, and channel management strategy and their contribution to the consumer experience. Discussion also covers effective blog writing and developing optimum visual designs to influence consumer behavior.
24691 7380 15 Mar 2023-09 May 2023 Open Online
Faculty: Harsanyi, Maria A Syllabus Course Materials
MRKT 412 Marketing Research (3)
Prerequisites: MATH 105 and MRKT 310. A study of the specialized field of marketing research as it is used to identify market needs, profile target markets, test promotional efforts, and measure the effectiveness of marketing plans. The goal is to assess marketing research needs, design and implement a marketing research plan, and use results to formulate marketing strategies. Discussion covers procedures for planning survey projects, designing statistical samples, tabulating data, and preparing reports. Emphasis is on managing the marketing research function. Students may receive credit for only one of the following courses: BMGT 452 or MRKT 412.
Start date has passed. Please register for the next start date.
21334 6380 11 Jan 2023-07 Mar 2023 Open Online
Faculty: Leyderman, Tanya Syllabus Course Materials
MRKT 412 Marketing Research (3)
Prerequisites: MATH 105 and MRKT 310. A study of the specialized field of marketing research as it is used to identify market needs, profile target markets, test promotional efforts, and measure the effectiveness of marketing plans. The goal is to assess marketing research needs, design and implement a marketing research plan, and use results to formulate marketing strategies. Discussion covers procedures for planning survey projects, designing statistical samples, tabulating data, and preparing reports. Emphasis is on managing the marketing research function. Students may receive credit for only one of the following courses: BMGT 452 or MRKT 412.
Start date has passed. Please register for the next start date.
26746 6381 11 Jan 2023-07 Mar 2023 Open Online
Faculty: Iaquinto, Kevin J Syllabus Course Materials
MRKT 412 Marketing Research (3)
Prerequisites: MATH 105 and MRKT 310. A study of the specialized field of marketing research as it is used to identify market needs, profile target markets, test promotional efforts, and measure the effectiveness of marketing plans. The goal is to assess marketing research needs, design and implement a marketing research plan, and use results to formulate marketing strategies. Discussion covers procedures for planning survey projects, designing statistical samples, tabulating data, and preparing reports. Emphasis is on managing the marketing research function. Students may receive credit for only one of the following courses: BMGT 452 or MRKT 412.
27129 7380 15 Mar 2023-09 May 2023 Open Online
Faculty: Syllabus Course Materials
MRKT 454 Global Marketing (3)
Prerequisite: MRKT 310. An in-depth study of marketing principles as they relate to the global marketplace. The aim is to apply marketing principles and strategies to a global organization and markets. Discussion covers the influence of internationalization on the U.S. economy, the competitive pressures on the intensifying global markets, and the development of marketing plans tailored to reach international and global markets. Topics also include the political, economic, legal, regulatory, and sociocultural trends affecting international marketing; the dynamic environments in which global marketing strategies are formulated; and the challenge of implementing marketing programs leading to competitive advantage.
Start date has passed. Please register for the next start date.
21684 6380 11 Jan 2023-07 Mar 2023 Open Online
Faculty: Rickel, Adam T Syllabus Course Materials
MRKT 454 Global Marketing (3)
Prerequisite: MRKT 310. An in-depth study of marketing principles as they relate to the global marketplace. The aim is to apply marketing principles and strategies to a global organization and markets. Discussion covers the influence of internationalization on the U.S. economy, the competitive pressures on the intensifying global markets, and the development of marketing plans tailored to reach international and global markets. Topics also include the political, economic, legal, regulatory, and sociocultural trends affecting international marketing; the dynamic environments in which global marketing strategies are formulated; and the challenge of implementing marketing programs leading to competitive advantage.
Start date has passed. Please register for the next start date.
26737 6381 11 Jan 2023-07 Mar 2023 Open Online
Faculty: O'Neal, Carlton C Syllabus Course Materials
MRKT 454 Global Marketing (3)
Prerequisite: MRKT 310. An in-depth study of marketing principles as they relate to the global marketplace. The aim is to apply marketing principles and strategies to a global organization and markets. Discussion covers the influence of internationalization on the U.S. economy, the competitive pressures on the intensifying global markets, and the development of marketing plans tailored to reach international and global markets. Topics also include the political, economic, legal, regulatory, and sociocultural trends affecting international marketing; the dynamic environments in which global marketing strategies are formulated; and the challenge of implementing marketing programs leading to competitive advantage.
27130 7380 15 Mar 2023-09 May 2023 Open Online
Faculty: Syllabus Course Materials
MRKT 458 Social Media Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the effective use of social media tools and networks to market products and services. The objective is to develop an optimal social media strategy that simulates a digital ad campaign. Topics include techniques to plan and create digital content. Project assignments involve creating ads in Facebook using Facebook's Ads Manager tools. Discussion also covers reporting on and analyzing online advertisements and managing social media communities.
24605 7380 15 Mar 2023-09 May 2023 Closed Online
Faculty: Lovitch, Ira T Syllabus Course Materials
MRKT 458 Social Media Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the effective use of social media tools and networks to market products and services. The objective is to develop an optimal social media strategy that simulates a digital ad campaign. Topics include techniques to plan and create digital content. Project assignments involve creating ads in Facebook using Facebook's Ads Manager tools. Discussion also covers reporting on and analyzing online advertisements and managing social media communities.
25070 7381 15 Mar 2023-09 May 2023 Closed Online
Faculty: Prodywus, Lisa M Syllabus Course Materials
MRKT 458 Social Media Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the effective use of social media tools and networks to market products and services. The objective is to develop an optimal social media strategy that simulates a digital ad campaign. Topics include techniques to plan and create digital content. Project assignments involve creating ads in Facebook using Facebook's Ads Manager tools. Discussion also covers reporting on and analyzing online advertisements and managing social media communities.
Start date has passed. Please register for the next start date.
26907 6380 11 Jan 2023-07 Mar 2023 Open Online
Faculty: Alexander, Dawn C Syllabus Course Materials
MRKT 458 Social Media Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the effective use of social media tools and networks to market products and services. The objective is to develop an optimal social media strategy that simulates a digital ad campaign. Topics include techniques to plan and create digital content. Project assignments involve creating ads in Facebook using Facebook's Ads Manager tools. Discussion also covers reporting on and analyzing online advertisements and managing social media communities.
27124 7382 15 Mar 2023-09 May 2023 Open Online
Faculty: Syllabus Course Materials
MRKT 486A Workplace Learning in Marketing (3)
Prerequisites: 9 credits in the discipline and prior program approval (requirements detailed online at www.umgc.edu/wkpl). The integration of discipline-specific knowledge with new experiences in the work environment. Tasks include completing a series of academic assignments that parallel work experiences.
Start date has passed. Please register for the next start date.
27113 6980 11 Jan 2023-09 May 2023 Open Online
Faculty: Jarreau, Bert J Syllabus Course Materials
MRKT 495 Strategic Marketing Management (3)
(Intended as a final, capstone course to be taken in a student's last 15 credits.) Prerequisites: MRKT 354, MRKT 410, and MRKT 412. A study of marketing that integrates knowledge gained through previous coursework and experience in marketing and builds on those concepts through integrative analysis, practical application, and critical thinking. The aim is to manage the marketing process, perform root cause analysis, formulate alternative solutions, and propose marketing strategies and tactics. Emphasis is on the use of appropriate decision models. Topics include the analysis of consumers and markets. Discussion also covers emerging issues. Students may receive credit for only one of the following courses: BMGT 457 or MRKT 495.
24187 7380 15 Mar 2023-09 May 2023 Closed Online
Faculty: Richman, Jay Steven Syllabus Course Materials
MRKT 495 Strategic Marketing Management (3)
(Intended as a final, capstone course to be taken in a student's last 15 credits.) Prerequisites: MRKT 354, MRKT 410, and MRKT 412. A study of marketing that integrates knowledge gained through previous coursework and experience in marketing and builds on those concepts through integrative analysis, practical application, and critical thinking. The aim is to manage the marketing process, perform root cause analysis, formulate alternative solutions, and propose marketing strategies and tactics. Emphasis is on the use of appropriate decision models. Topics include the analysis of consumers and markets. Discussion also covers emerging issues. Students may receive credit for only one of the following courses: BMGT 457 or MRKT 495.
24712 7381 15 Mar 2023-09 May 2023 Open Online
Faculty: Syllabus Course Materials
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