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2023 Fall: August 16 - December 12

Course Class No. Section Start & End Date Day Time Status Location
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
80111 4165 18 Oct 2023-12 Dec 2023 Th 6:00P-9:00P Open Joint Base Andrews (Hybrid)
Faculty: Mims-Word, Marsha Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
80112 7750 18 Oct 2023-12 Dec 2023 M 6:30P-9:30P Open Arundel Mills (Hybrid)
Faculty: Toregas, Patricia J Bldg/Room: Arundel Mills 212 Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
80113 4560 18 Oct 2023-12 Dec 2023 W 6:30P-9:30P Open Odenton-Ft. Meade (Hybrid)
Faculty: Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
80114 8160 18 Oct 2023-12 Dec 2023 W 6:00P-9:00P Open Fort Cavazos (Hybrid)
Faculty: Clemons, Chastity S Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
80404 6383 16 Aug 2023-10 Oct 2023 Open Online
Faculty: Hutchison, Maggie J Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
80405 6384 16 Aug 2023-10 Oct 2023 Open Online
Faculty: Lehman, Charles D Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
80441 6380 16 Aug 2023-10 Oct 2023 Closed Online
Faculty: Cook, Celeste Nicole Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
80488 6381 16 Aug 2023-10 Oct 2023 Open Online
Faculty: Oxley, Jeanne Y Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
80504 6382 16 Aug 2023-10 Oct 2023 Closed Online
Faculty: Clemons, Chastity S Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
80723 6385 16 Aug 2023-10 Oct 2023 Open Online
Faculty: Gardner, Leland Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
80783 6386 16 Aug 2023-10 Oct 2023 Open Online
Faculty: Toregas, Patricia J Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
80886 6387 16 Aug 2023-10 Oct 2023 Open Online
Faculty: Williams, Anita Newman Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
82101 6980 20 Sep 2023-14 Nov 2023 Open Online
Faculty: Howell, Shawne M Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
82102 6981 20 Sep 2023-14 Nov 2023 Open Online
Faculty: Burman-Holtom, Jane Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
82103 6982 20 Sep 2023-14 Nov 2023 Open Online
Faculty: Harrison, Michael T Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
82104 6983 20 Sep 2023-14 Nov 2023 Closed Online
Faculty: Kucher, James H Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
82768 7380 18 Oct 2023-12 Dec 2023 Closed Online
Faculty: Kruithof, Erica B Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
82769 7381 18 Oct 2023-12 Dec 2023 Closed Online
Faculty: Williams, Anita Newman Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
82770 7382 18 Oct 2023-12 Dec 2023 Closed Online
Faculty: Puma, Daniel R Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
83129 7383 18 Oct 2023-12 Dec 2023 Closed Online
Faculty: Silverstein, Robert S Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
83130 7384 18 Oct 2023-12 Dec 2023 Closed Online
Faculty: Oxley, Jeanne Y Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
83131 7385 18 Oct 2023-12 Dec 2023 Closed Online
Faculty: Kucher, James H Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
83132 7386 18 Oct 2023-12 Dec 2023 Closed Online
Faculty: Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
83864 7387 18 Oct 2023-12 Dec 2023 Closed Online
Faculty: Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
83865 7388 18 Oct 2023-12 Dec 2023 Open Online
Faculty: Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
85345 4025 16 Aug 2023-10 Oct 2023 Th 6:30P-9:30P Open College Park (Hybrid)
Faculty: King, Reginald G Bldg/Room: Tydings Hall 1114 Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
85613 7160 18 Oct 2023-12 Dec 2023 W 6:00P-9:00P Open Myer-Henderson Hall (Hybrid)
Faculty: Haberek, Edward Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
86908 6388 16 Aug 2023-10 Oct 2023 Open Online
Faculty: Puma, Daniel R Syllabus Course Materials
MRKT 311 Digital Marketing Principles (3)
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes designing a digital strategy to create and deliver value to consumers in a digital world.
Start date has passed. Please register for the next start date.
81569 6380 16 Aug 2023-10 Oct 2023 Open Online
Faculty: Lovitch, Ira T Syllabus Course Materials
MRKT 311 Digital Marketing Principles (3)
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes designing a digital strategy to create and deliver value to consumers in a digital world.
Start date has passed. Please register for the next start date.
81850 6381 16 Aug 2023-10 Oct 2023 Open Online
Faculty: Alexander, Dawn C Syllabus Course Materials
MRKT 311 Digital Marketing Principles (3)
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes designing a digital strategy to create and deliver value to consumers in a digital world.
84241 7380 18 Oct 2023-12 Dec 2023 Open Online
Faculty: Lovitch, Ira T Syllabus Course Materials
MRKT 311 Digital Marketing Principles (3)
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes designing a digital strategy to create and deliver value to consumers in a digital world.
86943 7381 18 Oct 2023-12 Dec 2023 Closed Online
Faculty: McCleskey, Jamie A Syllabus Course Materials
MRKT 311 Digital Marketing Principles (3)
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes designing a digital strategy to create and deliver value to consumers in a digital world.
87256 7382 18 Oct 2023-12 Dec 2023 Open Online
Faculty: Syllabus Course Materials
MRKT 314 Nonprofit Marketing (3)
Prerequisite: MRKT 310. An overview of the key issues of marketing in a nonprofit organization. The aim is to develop marketing plans that maximize exchange relationships with multiple stakeholders. Topics include the application of marketing-mix principles. Projects include researching and writing a grant proposal. Students may receive credit for only one of the following courses: BMGT 398B or MRKT 314.
Start date has passed. Please register for the next start date.
80815 6380 16 Aug 2023-10 Oct 2023 Open Online
Faculty: Longlade, Eve N Syllabus Course Materials
MRKT 314 Nonprofit Marketing (3)
Prerequisite: MRKT 310. An overview of the key issues of marketing in a nonprofit organization. The aim is to develop marketing plans that maximize exchange relationships with multiple stakeholders. Topics include the application of marketing-mix principles. Projects include researching and writing a grant proposal. Students may receive credit for only one of the following courses: BMGT 398B or MRKT 314.
83133 7380 18 Oct 2023-12 Dec 2023 Open Online
Faculty: Longlade, Eve N Syllabus Course Materials
MRKT 354 Integrated Marketing Communications (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders. Emphasis is on leveraging various digital tools to achieve customer-centered marketing communications objectives. Topics include the variety of communication modalities encompassed in an integrated marketing communications plan:, digital media (including search, display, and social media), traditional advertising, personal selling, sales promotion, public relations, and direct marketing.
Start date has passed. Please register for the next start date.
80657 6380 16 Aug 2023-10 Oct 2023 Closed Online
Faculty: Revell-Love, Carrie E Syllabus Course Materials
MRKT 354 Integrated Marketing Communications (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders. Emphasis is on leveraging various digital tools to achieve customer-centered marketing communications objectives. Topics include the variety of communication modalities encompassed in an integrated marketing communications plan:, digital media (including search, display, and social media), traditional advertising, personal selling, sales promotion, public relations, and direct marketing.
Start date has passed. Please register for the next start date.
82383 6980 20 Sep 2023-14 Nov 2023 Open Online
Faculty: Mitchell, Maria A Syllabus Course Materials
MRKT 354 Integrated Marketing Communications (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders. Emphasis is on leveraging various digital tools to achieve customer-centered marketing communications objectives. Topics include the variety of communication modalities encompassed in an integrated marketing communications plan:, digital media (including search, display, and social media), traditional advertising, personal selling, sales promotion, public relations, and direct marketing.
82784 7380 18 Oct 2023-12 Dec 2023 Closed Online
Faculty: Revell-Love, Carrie E Syllabus Course Materials
MRKT 354 Integrated Marketing Communications (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders. Emphasis is on leveraging various digital tools to achieve customer-centered marketing communications objectives. Topics include the variety of communication modalities encompassed in an integrated marketing communications plan:, digital media (including search, display, and social media), traditional advertising, personal selling, sales promotion, public relations, and direct marketing.
Start date has passed. Please register for the next start date.
86679 6381 16 Aug 2023-10 Oct 2023 Open Online
Faculty: Jarreau, Bert J Syllabus Course Materials
MRKT 354 Integrated Marketing Communications (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders. Emphasis is on leveraging various digital tools to achieve customer-centered marketing communications objectives. Topics include the variety of communication modalities encompassed in an integrated marketing communications plan:, digital media (including search, display, and social media), traditional advertising, personal selling, sales promotion, public relations, and direct marketing.
87035 7381 18 Oct 2023-12 Dec 2023 Open Online
Faculty: Syllabus Course Materials
MRKT 356 Email Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. A study of email marketing techniques as essential components of an effective marketing strategy. The goal is to design email marketing campaigns. Topics include the fundamental concepts of email marketing, legal and privacy regulations, email automation, and the evaluation of success in email campaigns.
83163 7380 18 Oct 2023-12 Dec 2023 Closed Online
Faculty: Rickel, Adam T Syllabus Course Materials
MRKT 356 Email Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. A study of email marketing techniques as essential components of an effective marketing strategy. The goal is to design email marketing campaigns. Topics include the fundamental concepts of email marketing, legal and privacy regulations, email automation, and the evaluation of success in email campaigns.
86934 7381 18 Oct 2023-12 Dec 2023 Open Online
Faculty: Syllabus Course Materials
MRKT 394 Managing Customer Relationships in Digital Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An examination of customer relationship management (CRM) from strategic, operational, and analytical perspectives through the engagement of marketing, sales, and customer service functions with prospective and acquired customers. The goal is to build customer relationships and business processes through effective CRM strategy development and execution. Topics include integrating people, technology, and analytics to effectively bring valued solutions and knowledge to customers and profitable relationships to organizations.
83995 7380 18 Oct 2023-12 Dec 2023 Closed Online
Faculty: Cook, Celeste Nicole Syllabus Course Materials
MRKT 394 Managing Customer Relationships in Digital Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An examination of customer relationship management (CRM) from strategic, operational, and analytical perspectives through the engagement of marketing, sales, and customer service functions with prospective and acquired customers. The goal is to build customer relationships and business processes through effective CRM strategy development and execution. Topics include integrating people, technology, and analytics to effectively bring valued solutions and knowledge to customers and profitable relationships to organizations.
84207 7381 18 Oct 2023-12 Dec 2023 Open Online
Faculty: Weinberger, Lisa P. Syllabus Course Materials
MRKT 394 Managing Customer Relationships in Digital Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An examination of customer relationship management (CRM) from strategic, operational, and analytical perspectives through the engagement of marketing, sales, and customer service functions with prospective and acquired customers. The goal is to build customer relationships and business processes through effective CRM strategy development and execution. Topics include integrating people, technology, and analytics to effectively bring valued solutions and knowledge to customers and profitable relationships to organizations.
Start date has passed. Please register for the next start date.
85781 6380 16 Aug 2023-10 Oct 2023 Open Online
Faculty: Rickel, Adam T Syllabus Course Materials
MRKT 394 Managing Customer Relationships in Digital Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An examination of customer relationship management (CRM) from strategic, operational, and analytical perspectives through the engagement of marketing, sales, and customer service functions with prospective and acquired customers. The goal is to build customer relationships and business processes through effective CRM strategy development and execution. Topics include integrating people, technology, and analytics to effectively bring valued solutions and knowledge to customers and profitable relationships to organizations.
Start date has passed. Please register for the next start date.
86690 6381 16 Aug 2023-10 Oct 2023 Open Online
Faculty: Patnaik, Sandeep Syllabus Course Materials
MRKT 410 Consumer Behavior (3)
Prerequisite: MRKT 310. A study of the increasing importance of understanding consumers in the marketing system. The objective is to assess internal, external, and situational factors in developing marketing strategies; apply internal factors to market segmentation; and formulate marketing-mix strategies. Discussion covers the foundations of consumer behavior (such as economic, social, psychological, and cultural factors) and the influence of well-directed communications. Consumers are analyzed in marketing situations as buyers and users of products and services and in relation to the various social and marketing factors that affect their behavior. Students may receive credit for only one of the following courses: BMGT 451, CNEC 437, or MRKT 410.
80115 4060 18 Oct 2023-12 Dec 2023 W 6:30P-9:30P Open College Park (Hybrid)
Faculty: Bldg/Room: Tydings Hall 0101 Syllabus Course Materials
MRKT 410 Consumer Behavior (3)
Prerequisite: MRKT 310. A study of the increasing importance of understanding consumers in the marketing system. The objective is to assess internal, external, and situational factors in developing marketing strategies; apply internal factors to market segmentation; and formulate marketing-mix strategies. Discussion covers the foundations of consumer behavior (such as economic, social, psychological, and cultural factors) and the influence of well-directed communications. Consumers are analyzed in marketing situations as buyers and users of products and services and in relation to the various social and marketing factors that affect their behavior. Students may receive credit for only one of the following courses: BMGT 451, CNEC 437, or MRKT 410.
Start date has passed. Please register for the next start date.
80648 6380 16 Aug 2023-10 Oct 2023 Open Online
Faculty: Bonavia, Marjorie I Syllabus Course Materials
MRKT 410 Consumer Behavior (3)
Prerequisite: MRKT 310. A study of the increasing importance of understanding consumers in the marketing system. The objective is to assess internal, external, and situational factors in developing marketing strategies; apply internal factors to market segmentation; and formulate marketing-mix strategies. Discussion covers the foundations of consumer behavior (such as economic, social, psychological, and cultural factors) and the influence of well-directed communications. Consumers are analyzed in marketing situations as buyers and users of products and services and in relation to the various social and marketing factors that affect their behavior. Students may receive credit for only one of the following courses: BMGT 451, CNEC 437, or MRKT 410.
83134 7380 18 Oct 2023-12 Dec 2023 Open Online
Faculty: Bonavia, Marjorie I Syllabus Course Materials
MRKT 411 Consumer Behavior in Digital Media (3)
Prerequisite: MRKT 310 or MRKT 311. A study of consumer behavior covering what happens before, during, and after the point of purchase with an emphasis on the role of digital media. The objective is to gain insight into how digital media affects consumer choices and behavior. Discussion examines how consumers interpret information received from different sources and how the opinions of other people and groups influence purchase decision making. Topics include consumer behavior, persuasive communications in digital formats, data privacy, and consumer rights.
84205 7380 18 Oct 2023-12 Dec 2023 Open Online
Faculty: Syllabus Course Materials
MRKT 411 Consumer Behavior in Digital Media (3)
Prerequisite: MRKT 310 or MRKT 311. A study of consumer behavior covering what happens before, during, and after the point of purchase with an emphasis on the role of digital media. The objective is to gain insight into how digital media affects consumer choices and behavior. Discussion examines how consumers interpret information received from different sources and how the opinions of other people and groups influence purchase decision making. Topics include consumer behavior, persuasive communications in digital formats, data privacy, and consumer rights.
Start date has passed. Please register for the next start date.
85780 6380 16 Aug 2023-10 Oct 2023 Open Online
Faculty: Prodywus, Lisa M Syllabus Course Materials
MRKT 412 Marketing Research (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the specialized field of marketing research as it is used to identify market needs, profile target markets, test promotional efforts, and measure the effectiveness of marketing plans. The goal is to assess marketing research needs, design and implement a marketing research plan, and use results to formulate marketing strategies. Discussion covers procedures for planning survey projects, designing statistical samples, tabulating data, and preparing reports. Emphasis is on managing the marketing research function. Students may receive credit for only one of the following courses: BMGT 452 or MRKT 412.
Start date has passed. Please register for the next start date.
80816 6380 16 Aug 2023-10 Oct 2023 Open Online
Faculty: Leyderman, Tanya Syllabus Course Materials
MRKT 412 Marketing Research (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the specialized field of marketing research as it is used to identify market needs, profile target markets, test promotional efforts, and measure the effectiveness of marketing plans. The goal is to assess marketing research needs, design and implement a marketing research plan, and use results to formulate marketing strategies. Discussion covers procedures for planning survey projects, designing statistical samples, tabulating data, and preparing reports. Emphasis is on managing the marketing research function. Students may receive credit for only one of the following courses: BMGT 452 or MRKT 412.
85782 7380 18 Oct 2023-12 Dec 2023 Open Online
Faculty: Leyderman, Tanya Syllabus Course Materials
MRKT 412 Marketing Research (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the specialized field of marketing research as it is used to identify market needs, profile target markets, test promotional efforts, and measure the effectiveness of marketing plans. The goal is to assess marketing research needs, design and implement a marketing research plan, and use results to formulate marketing strategies. Discussion covers procedures for planning survey projects, designing statistical samples, tabulating data, and preparing reports. Emphasis is on managing the marketing research function. Students may receive credit for only one of the following courses: BMGT 452 or MRKT 412.
Start date has passed. Please register for the next start date.
86606 6381 16 Aug 2023-10 Oct 2023 Open Online
Faculty: Iaquinto, Kevin J Syllabus Course Materials
MRKT 412 Marketing Research (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the specialized field of marketing research as it is used to identify market needs, profile target markets, test promotional efforts, and measure the effectiveness of marketing plans. The goal is to assess marketing research needs, design and implement a marketing research plan, and use results to formulate marketing strategies. Discussion covers procedures for planning survey projects, designing statistical samples, tabulating data, and preparing reports. Emphasis is on managing the marketing research function. Students may receive credit for only one of the following courses: BMGT 452 or MRKT 412.
87080 7381 18 Oct 2023-12 Dec 2023 Open Online
Faculty: Carlson, William R Syllabus Course Materials
MRKT 454 Global Marketing (3)
Prerequisite: MRKT 310. An in-depth study of marketing principles as they relate to the global marketplace. The aim is to apply marketing principles and strategies to a global organization and markets. Discussion covers the influence of internationalization on the U.S. economy, the competitive pressures on the intensifying global markets, and the development of marketing plans tailored to reach international and global markets. Topics also include the political, economic, legal, regulatory, and sociocultural trends affecting international marketing; the dynamic environments in which global marketing strategies are formulated; and the challenge of implementing marketing programs leading to competitive advantage.
83135 7380 18 Oct 2023-12 Dec 2023 Open Online
Faculty: O'Neal, Carlton C Syllabus Course Materials
MRKT 454 Global Marketing (3)
Prerequisite: MRKT 310. An in-depth study of marketing principles as they relate to the global marketplace. The aim is to apply marketing principles and strategies to a global organization and markets. Discussion covers the influence of internationalization on the U.S. economy, the competitive pressures on the intensifying global markets, and the development of marketing plans tailored to reach international and global markets. Topics also include the political, economic, legal, regulatory, and sociocultural trends affecting international marketing; the dynamic environments in which global marketing strategies are formulated; and the challenge of implementing marketing programs leading to competitive advantage.
Start date has passed. Please register for the next start date.
85783 6380 16 Aug 2023-10 Oct 2023 Open Online
Faculty: O'Neal, Carlton C Syllabus Course Materials
MRKT 458 Social Media Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An introduction to social media marketing to increase brand and product exposure and cultivate meaningful relationships with consumers. The aim is to engage with consumers to create an interactive, relevant conversation as part of a dynamic marketing strategy. Discussions explore the current benefits and advantages of social media strategies and campaigns. Projects involve developing social media posts, using best practices for target markets, and evaluating successful campaigns.
Start date has passed. Please register for the next start date.
81684 6380 16 Aug 2023-10 Oct 2023 Open Online
Faculty: Mitchell, Maria A Syllabus Course Materials
MRKT 458 Social Media Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An introduction to social media marketing to increase brand and product exposure and cultivate meaningful relationships with consumers. The aim is to engage with consumers to create an interactive, relevant conversation as part of a dynamic marketing strategy. Discussions explore the current benefits and advantages of social media strategies and campaigns. Projects involve developing social media posts, using best practices for target markets, and evaluating successful campaigns.
Start date has passed. Please register for the next start date.
81863 6381 16 Aug 2023-10 Oct 2023 Open Online
Faculty: Alexander, Dawn C Syllabus Course Materials
MRKT 458 Social Media Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An introduction to social media marketing to increase brand and product exposure and cultivate meaningful relationships with consumers. The aim is to engage with consumers to create an interactive, relevant conversation as part of a dynamic marketing strategy. Discussions explore the current benefits and advantages of social media strategies and campaigns. Projects involve developing social media posts, using best practices for target markets, and evaluating successful campaigns.
84178 7380 18 Oct 2023-12 Dec 2023 Open Online
Faculty: Prodywus, Lisa M Syllabus Course Materials
MRKT 458 Social Media Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An introduction to social media marketing to increase brand and product exposure and cultivate meaningful relationships with consumers. The aim is to engage with consumers to create an interactive, relevant conversation as part of a dynamic marketing strategy. Discussions explore the current benefits and advantages of social media strategies and campaigns. Projects involve developing social media posts, using best practices for target markets, and evaluating successful campaigns.
87313 7381 18 Oct 2023-12 Dec 2023 Open Online
Faculty: Syllabus Course Materials
MRKT 495 Strategic Marketing Management (3)
(Intended as a final, capstone course to be taken in a student's last 15 credits.) Prerequisites: MRKT 354, MRKT 410, and MRKT 412. A study of marketing that integrates knowledge gained through previous coursework and experience in marketing and builds on those concepts through integrative analysis, practical application, and critical thinking. The aim is to manage the marketing process, perform root cause analysis, formulate alternative solutions, and propose marketing strategies and tactics. Emphasis is on the use of appropriate decision models. Topics include the analysis of consumers and markets. Discussion also covers emerging issues. Students may receive credit for only one of the following courses: BMGT 457 or MRKT 495.
Start date has passed. Please register for the next start date.
81856 6380 16 Aug 2023-10 Oct 2023 Open Online
Faculty: Richman, Jay Steven Syllabus Course Materials
MRKT 495 Strategic Marketing Management (3)
(Intended as a final, capstone course to be taken in a student's last 15 credits.) Prerequisites: MRKT 354, MRKT 410, and MRKT 412. A study of marketing that integrates knowledge gained through previous coursework and experience in marketing and builds on those concepts through integrative analysis, practical application, and critical thinking. The aim is to manage the marketing process, perform root cause analysis, formulate alternative solutions, and propose marketing strategies and tactics. Emphasis is on the use of appropriate decision models. Topics include the analysis of consumers and markets. Discussion also covers emerging issues. Students may receive credit for only one of the following courses: BMGT 457 or MRKT 495.
83822 7380 18 Oct 2023-12 Dec 2023 Closed Online
Faculty: Richman, Jay Steven Syllabus Course Materials
MRKT 495 Strategic Marketing Management (3)
(Intended as a final, capstone course to be taken in a student's last 15 credits.) Prerequisites: MRKT 354, MRKT 410, and MRKT 412. A study of marketing that integrates knowledge gained through previous coursework and experience in marketing and builds on those concepts through integrative analysis, practical application, and critical thinking. The aim is to manage the marketing process, perform root cause analysis, formulate alternative solutions, and propose marketing strategies and tactics. Emphasis is on the use of appropriate decision models. Topics include the analysis of consumers and markets. Discussion also covers emerging issues. Students may receive credit for only one of the following courses: BMGT 457 or MRKT 495.
86844 7381 18 Oct 2023-12 Dec 2023 Open Online
Faculty: Syllabus Course Materials
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