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2024 Spring: January 10 - May 7
Myer-Henderson Hall (Hybrid)

Course Class No. Section Start & End Date Day Time Status Location
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
25274 7150 13 Mar 2024-07 May 2024 M 6:00P-9:00P Open Myer-Henderson Hall (Hybrid)
Faculty: Mims-Word, Marsha Syllabus Course Materials
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