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2024 Summer: May 8 - August 13

Course Class No. Section Start & End Date Day Time Status Location
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
50132 6383 15 May 2024-09 Jul 2024 Open Online
Faculty: Puma, Daniel R Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
50133 6384 15 May 2024-09 Jul 2024 Open Online
Faculty: Williams, Anita Newman Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
50215 6381 15 May 2024-09 Jul 2024 Open Online
Faculty: O'Neal, Carlton C Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
50229 6382 15 May 2024-09 Jul 2024 Open Online
Faculty: Clemons, Chastity S Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
50760 6380 15 May 2024-09 Jul 2024 Open Online
Faculty: Oxley, Jeanne Y Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
50790 6385 15 May 2024-09 Jul 2024 Open Online
Faculty: Lovitch, Ira T Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
51426 6386 15 May 2024-09 Jul 2024 Open Online
Faculty: Harrison, Michael T Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
51662 6980 12 Jun 2024-06 Aug 2024 Closed Online
Faculty: Gardner, Leland Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
51663 6981 12 Jun 2024-06 Aug 2024 Closed Online
Faculty: Toregas, Patricia J Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
52072 6982 12 Jun 2024-06 Aug 2024 Closed Online
Faculty: Hutchison, Maggie J Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
52073 6983 12 Jun 2024-06 Aug 2024 Closed Online
Faculty: Mims-Word, Marsha Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
52074 6984 12 Jun 2024-06 Aug 2024 Closed Online
Faculty: Zamalloa, Tito E Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
52449 6985 12 Jun 2024-06 Aug 2024 Open Online
Faculty: Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
53281 4025 15 May 2024-09 Jul 2024 Th 6:30P-9:30P Open College Park (Hybrid)
Faculty: King, Reginald G Bldg/Room: Susquehanna Hall 1121 Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
53682 5155 12 Jun 2024-06 Aug 2024 T 6:30P-9:30P Open Shady Grove (Hybrid)
Faculty: Bldg/Room: Shady Grove Center, Bldg III 4220 Syllabus Course Materials
MRKT 311 Digital Marketing Principles (3)
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes designing a digital strategy to create and deliver value to consumers in a digital world.
Start date has passed. Please register for the next start date.
51094 6380 15 May 2024-09 Jul 2024 Open Online
Faculty: McCleskey, Jamie A Syllabus Course Materials
MRKT 311 Digital Marketing Principles (3)
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes designing a digital strategy to create and deliver value to consumers in a digital world.
Start date has passed. Please register for the next start date.
51269 6381 15 May 2024-09 Jul 2024 Open Online
Faculty: Prodywus, Lisa M Syllabus Course Materials
MRKT 311 Digital Marketing Principles (3)
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes designing a digital strategy to create and deliver value to consumers in a digital world.
52494 6980 12 Jun 2024-06 Aug 2024 Open Online
Faculty: Revell-Love, Carrie E Syllabus Course Materials
MRKT 314 Nonprofit Marketing (3)
Prerequisite: MRKT 310. An overview of the key issues of marketing in a nonprofit organization. The aim is to develop marketing plans that maximize exchange relationships with multiple stakeholders. Topics include the application of marketing-mix principles. Projects include researching and writing a grant proposal. Students may receive credit for only one of the following courses: BMGT 398B or MRKT 314.
Start date has passed. Please register for the next start date.
53833 6380 15 May 2024-09 Jul 2024 Open Online
Faculty: Longlade, Eve N Syllabus Course Materials
MRKT 314 Nonprofit Marketing (3)
Prerequisite: MRKT 310. An overview of the key issues of marketing in a nonprofit organization. The aim is to develop marketing plans that maximize exchange relationships with multiple stakeholders. Topics include the application of marketing-mix principles. Projects include researching and writing a grant proposal. Students may receive credit for only one of the following courses: BMGT 398B or MRKT 314.
53917 6980 12 Jun 2024-06 Aug 2024 Open Online
Faculty: Syllabus Course Materials
MRKT 354 Integrated Marketing Communications (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders. Emphasis is on leveraging various digital tools to achieve customer-centered marketing communications objectives. Topics include the variety of communication modalities encompassed in an integrated marketing communications plan:, digital media (including search, display, and social media), traditional advertising, personal selling, sales promotion, public relations, and direct marketing.
Start date has passed. Please register for the next start date.
50356 6380 15 May 2024-09 Jul 2024 Open Online
Faculty: Herle, Jeffrey J Syllabus Course Materials
MRKT 354 Integrated Marketing Communications (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders. Emphasis is on leveraging various digital tools to achieve customer-centered marketing communications objectives. Topics include the variety of communication modalities encompassed in an integrated marketing communications plan:, digital media (including search, display, and social media), traditional advertising, personal selling, sales promotion, public relations, and direct marketing.
52076 6980 12 Jun 2024-06 Aug 2024 Open Online
Faculty: Syllabus Course Materials
MRKT 354 Integrated Marketing Communications (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders. Emphasis is on leveraging various digital tools to achieve customer-centered marketing communications objectives. Topics include the variety of communication modalities encompassed in an integrated marketing communications plan:, digital media (including search, display, and social media), traditional advertising, personal selling, sales promotion, public relations, and direct marketing.
Start date has passed. Please register for the next start date.
54436 6381 15 May 2024-09 Jul 2024 Open Online
Faculty: Iaquinto, Kevin J Syllabus Course Materials
MRKT 356 Email Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. A study of email marketing techniques as essential components of an effective marketing strategy. The goal is to design email marketing campaigns. Topics include the fundamental concepts of email marketing, legal and privacy regulations, email automation, and the evaluation of success in email campaigns.
52495 6980 12 Jun 2024-06 Aug 2024 Open Online
Faculty: Lloyd, Mike J Syllabus Course Materials
MRKT 394 Managing Customer Relationships in Digital Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An examination of customer relationship management (CRM) from strategic, operational, and analytical perspectives through the engagement of marketing, sales, and customer service functions with prospective and acquired customers. The goal is to build customer relationships and business processes through effective CRM strategy development and execution. Topics include integrating people, technology, and analytics to effectively bring valued solutions and knowledge to customers and profitable relationships to organizations.
Start date has passed. Please register for the next start date.
51267 6380 15 May 2024-09 Jul 2024 Open Online
Faculty: Cook, Celeste Nicole Syllabus Course Materials
MRKT 394 Managing Customer Relationships in Digital Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An examination of customer relationship management (CRM) from strategic, operational, and analytical perspectives through the engagement of marketing, sales, and customer service functions with prospective and acquired customers. The goal is to build customer relationships and business processes through effective CRM strategy development and execution. Topics include integrating people, technology, and analytics to effectively bring valued solutions and knowledge to customers and profitable relationships to organizations.
52421 6980 12 Jun 2024-06 Aug 2024 Open Online
Faculty: Rickel, Adam T Syllabus Course Materials
MRKT 410 Consumer Behavior (3)
Prerequisite: MRKT 310. A study of the increasing importance of understanding consumers in the marketing system. The objective is to assess internal, external, and situational factors in developing marketing strategies; apply internal factors to market segmentation; and formulate marketing-mix strategies. Discussion covers the foundations of consumer behavior (such as economic, social, psychological, and cultural factors) and the influence of well-directed communications. Consumers are analyzed in marketing situations as buyers and users of products and services and in relation to the various social and marketing factors that affect their behavior. Students may receive credit for only one of the following courses: BMGT 451, CNEC 437, or MRKT 410.
Start date has passed. Please register for the next start date.
50349 6380 15 May 2024-09 Jul 2024 Open Online
Faculty: Lehman, Charles D Syllabus Course Materials
MRKT 410 Consumer Behavior (3)
Prerequisite: MRKT 310. A study of the increasing importance of understanding consumers in the marketing system. The objective is to assess internal, external, and situational factors in developing marketing strategies; apply internal factors to market segmentation; and formulate marketing-mix strategies. Discussion covers the foundations of consumer behavior (such as economic, social, psychological, and cultural factors) and the influence of well-directed communications. Consumers are analyzed in marketing situations as buyers and users of products and services and in relation to the various social and marketing factors that affect their behavior. Students may receive credit for only one of the following courses: BMGT 451, CNEC 437, or MRKT 410.
52077 6980 12 Jun 2024-06 Aug 2024 Open Online
Faculty: Bonavia, Marjorie I Syllabus Course Materials
MRKT 411 Consumer Behavior in Digital Media (3)
Prerequisite: MRKT 310 or MRKT 311. A study of consumer behavior covering what happens before, during, and after the point of purchase with an emphasis on the role of digital media. The objective is to gain insight into how digital media affects consumer choices and behavior. Discussion examines how consumers interpret information received from different sources and how the opinions of other people and groups influence purchase decision making. Topics include consumer behavior, persuasive communications in digital formats, data privacy, and consumer rights.
Start date has passed. Please register for the next start date.
51239 6380 15 May 2024-09 Jul 2024 Open Online
Faculty: Smith, Gary W Syllabus Course Materials
MRKT 412 Marketing Research (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the specialized field of marketing research as it is used to identify market needs, profile target markets, test promotional efforts, and measure the effectiveness of marketing plans. The goal is to assess marketing research needs, design and implement a marketing research plan, and use results to formulate marketing strategies. Discussion covers procedures for planning survey projects, designing statistical samples, tabulating data, and preparing reports. Emphasis is on managing the marketing research function. Students may receive credit for only one of the following courses: BMGT 452 or MRKT 412.
Start date has passed. Please register for the next start date.
50489 6380 15 May 2024-09 Jul 2024 Open Online
Faculty: Carlson, William R Syllabus Course Materials
MRKT 412 Marketing Research (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the specialized field of marketing research as it is used to identify market needs, profile target markets, test promotional efforts, and measure the effectiveness of marketing plans. The goal is to assess marketing research needs, design and implement a marketing research plan, and use results to formulate marketing strategies. Discussion covers procedures for planning survey projects, designing statistical samples, tabulating data, and preparing reports. Emphasis is on managing the marketing research function. Students may receive credit for only one of the following courses: BMGT 452 or MRKT 412.
53829 6980 12 Jun 2024-06 Aug 2024 Open Online
Faculty: Leyderman, Tanya Syllabus Course Materials
MRKT 454 Global Marketing (3)
Prerequisite: MRKT 310. An in-depth study of marketing principles as they relate to the global marketplace. The aim is to apply marketing principles and strategies to a global organization and markets. Discussion covers the influence of internationalization on the U.S. economy, the competitive pressures on the intensifying global markets, and the development of marketing plans tailored to reach international and global markets. Topics also include the political, economic, legal, regulatory, and sociocultural trends affecting international marketing; the dynamic environments in which global marketing strategies are formulated; and the challenge of implementing marketing programs leading to competitive advantage.
52244 6980 12 Jun 2024-06 Aug 2024 Open Online
Faculty: Marine, Cristina I Syllabus Course Materials
MRKT 458 Social Media Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An introduction to social media marketing to increase brand and product exposure and cultivate meaningful relationships with consumers. The aim is to engage with consumers to create an interactive, relevant conversation as part of a dynamic marketing strategy. Discussions explore the current benefits and advantages of social media strategies and campaigns. Projects involve developing social media posts, using best practices for target markets, and evaluating successful campaigns.
Start date has passed. Please register for the next start date.
51268 6380 15 May 2024-09 Jul 2024 Open Online
Faculty: Mitchell, Maria A Syllabus Course Materials
MRKT 458 Social Media Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An introduction to social media marketing to increase brand and product exposure and cultivate meaningful relationships with consumers. The aim is to engage with consumers to create an interactive, relevant conversation as part of a dynamic marketing strategy. Discussions explore the current benefits and advantages of social media strategies and campaigns. Projects involve developing social media posts, using best practices for target markets, and evaluating successful campaigns.
52291 6980 12 Jun 2024-06 Aug 2024 Open Online
Faculty: Weinberger, Lisa P. Syllabus Course Materials
MRKT 495 Strategic Marketing Management (3)
(Intended as a final, capstone course to be taken in a student's last 15 credits.) Prerequisites: MRKT 354, MRKT 410, and MRKT 412. A study of marketing that integrates knowledge gained through previous coursework and experience in marketing and builds on those concepts through integrative analysis, practical application, and critical thinking. The aim is to manage the marketing process, perform root cause analysis, formulate alternative solutions, and propose marketing strategies and tactics. Emphasis is on the use of appropriate decision models. Topics include the analysis of consumers and markets. Discussion also covers emerging issues. Students may receive credit for only one of the following courses: BMGT 457 or MRKT 495.
52289 6980 12 Jun 2024-06 Aug 2024 Open Online
Faculty: Syllabus Course Materials
MRKT 495 Strategic Marketing Management (3)
(Intended as a final, capstone course to be taken in a student's last 15 credits.) Prerequisites: MRKT 354, MRKT 410, and MRKT 412. A study of marketing that integrates knowledge gained through previous coursework and experience in marketing and builds on those concepts through integrative analysis, practical application, and critical thinking. The aim is to manage the marketing process, perform root cause analysis, formulate alternative solutions, and propose marketing strategies and tactics. Emphasis is on the use of appropriate decision models. Topics include the analysis of consumers and markets. Discussion also covers emerging issues. Students may receive credit for only one of the following courses: BMGT 457 or MRKT 495.
Start date has passed. Please register for the next start date.
53830 6380 15 May 2024-09 Jul 2024 Open Online
Faculty: Richman, Jay Steven Syllabus Course Materials
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