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2024 Fall: August 14 - December 10

Course Class No. Section Start & End Date Day Time Status Location
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
80705 6383 14 Aug 2024-08 Oct 2024 Closed Online
Faculty: Puma, Daniel R Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
80706 6384 14 Aug 2024-08 Oct 2024 Open Online
Faculty: Harrison, Michael T Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
80740 6380 14 Aug 2024-08 Oct 2024 Closed Online
Faculty: Oxley, Jeanne Y Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
80785 6381 14 Aug 2024-08 Oct 2024 Open Online
Faculty: Hutchison, Maggie J Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
80801 6382 14 Aug 2024-08 Oct 2024 Open Online
Faculty: Williams, Anita Newman Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
80991 6385 14 Aug 2024-08 Oct 2024 Open Online
Faculty: Lehman, Charles D Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
81047 6386 14 Aug 2024-08 Oct 2024 Open Online
Faculty: Bietsch, Samantha Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
81143 6387 14 Aug 2024-08 Oct 2024 Open Online
Faculty: Hayes, Charice Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
82410 6388 14 Aug 2024-08 Oct 2024 Open Online
Faculty: Lovitch, Ira T Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
82561 6980 18 Sep 2024-12 Nov 2024 Open Online
Faculty: Burman-Holtom, Jane Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
82562 6981 18 Sep 2024-12 Nov 2024 Open Online
Faculty: Rodgers, Meghan Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
82563 6982 18 Sep 2024-12 Nov 2024 Open Online
Faculty: Kucher, James H Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
82564 6983 18 Sep 2024-12 Nov 2024 Open Online
Faculty: Harrison, Michael T Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
83274 7380 16 Oct 2024-10 Dec 2024 Closed Online
Faculty: Oxley, Jeanne Y Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
83275 7381 16 Oct 2024-10 Dec 2024 Closed Online
Faculty: Hutchison, Maggie J Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
83276 7382 16 Oct 2024-10 Dec 2024 Closed Online
Faculty: Williams, Anita Newman Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
83614 7383 16 Oct 2024-10 Dec 2024 Closed Online
Faculty: O'Neal, Carlton C Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
83615 7384 16 Oct 2024-10 Dec 2024 Closed Online
Faculty: Puma, Daniel R Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
83616 7385 16 Oct 2024-10 Dec 2024 Closed Online
Faculty: Bietsch, Samantha Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
83617 7386 16 Oct 2024-10 Dec 2024 Closed Online
Faculty: Lehman, Charles D Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
84259 7387 16 Oct 2024-10 Dec 2024 Closed Online
Faculty: Hayes, Charice Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
84260 7388 16 Oct 2024-10 Dec 2024 Closed Online
Faculty: Burman-Holtom, Jane Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
84853 7389 16 Oct 2024-10 Dec 2024 Closed Online
Faculty: Rodgers, Meghan Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
85201 7650 16 Oct 2024-10 Dec 2024 M 6:30P-9:30P Open Dorsey Station (Hybrid)
Faculty: Mims-Word, Marsha Syllabus Course Materials
Note: Dorsey Station: Classroom assignments are subject to change. Please view the electronic board in the hallway for your classroom assignment.
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
85202 4560 16 Oct 2024-10 Dec 2024 W 6:30P-9:30P Open Odenton-Ft. Meade (Hybrid)
Faculty: Toregas, Patricia J Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
85220 7710 14 Aug 2024-08 Oct 2024 M 6:30P-9:30P Open Arundel Mills (Hybrid)
Faculty: King, Reginald G Bldg/Room: Arundel Mills 108 Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
85221 5115 14 Aug 2024-08 Oct 2024 T 6:30P-9:30P Open Shady Grove (Hybrid)
Faculty: Silverstein, Robert S Bldg/Room: Shady Grove Center, Bldg II 3052 Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
85222 4025 14 Aug 2024-08 Oct 2024 Th 6:30P-9:30P Open College Park (Hybrid)
Faculty: Mims-Word, Marsha Bldg/Room: Hornbake Library (Undergrad) 0109 Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
86917 6389 14 Aug 2024-08 Oct 2024 Open Online
Faculty: Gardner, Leland Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
87004 6390 14 Aug 2024-08 Oct 2024 Open Online
Faculty: Silverstein, Robert S Syllabus Course Materials
MRKT 310 Marketing Principles (3)
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.
87431 7390 16 Oct 2024-10 Dec 2024 Open Online
Faculty: Syllabus Course Materials
MRKT 311 Digital Marketing Principles (3)
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes designing a digital strategy to create and deliver value to consumers in a digital world.
Start date has passed. Please register for the next start date.
81775 6380 14 Aug 2024-08 Oct 2024 Open Online
Faculty: Mitchell, Maria A Syllabus Course Materials
MRKT 311 Digital Marketing Principles (3)
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes designing a digital strategy to create and deliver value to consumers in a digital world.
Start date has passed. Please register for the next start date.
82020 6381 14 Aug 2024-08 Oct 2024 Open Online
Faculty: Prodywus, Lisa M Syllabus Course Materials
MRKT 311 Digital Marketing Principles (3)
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes designing a digital strategy to create and deliver value to consumers in a digital world.
84544 7380 16 Oct 2024-10 Dec 2024 Closed Online
Faculty: Leyderman, Tanya Syllabus Course Materials
MRKT 311 Digital Marketing Principles (3)
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes designing a digital strategy to create and deliver value to consumers in a digital world.
84722 7381 16 Oct 2024-10 Dec 2024 Closed Online
Faculty: Lovitch, Ira T Syllabus Course Materials
MRKT 311 Digital Marketing Principles (3)
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes designing a digital strategy to create and deliver value to consumers in a digital world.
84787 7382 16 Oct 2024-10 Dec 2024 Open Online
Faculty: Syllabus Course Materials
MRKT 314 Nonprofit Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An exploration of the unique challenges and opportunities of marketing within nonprofit organizations. Discussion covers how to apply marketing principles, including strategic planning, branding, public relations, fundraising, and volunteer recruitment, to the nonprofit sector. Topics include the importance of creating a strong brand identity, effectively communicating the organization's mission and values to the public, utilizing various techniques for raising funds, and building relationships with donors.
Start date has passed. Please register for the next start date.
81078 6380 14 Aug 2024-08 Oct 2024 Open Online
Faculty: Bannon, Dale D Syllabus Course Materials
MRKT 314 Nonprofit Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An exploration of the unique challenges and opportunities of marketing within nonprofit organizations. Discussion covers how to apply marketing principles, including strategic planning, branding, public relations, fundraising, and volunteer recruitment, to the nonprofit sector. Topics include the importance of creating a strong brand identity, effectively communicating the organization's mission and values to the public, utilizing various techniques for raising funds, and building relationships with donors.
83618 7380 16 Oct 2024-10 Dec 2024 Closed Online
Faculty: Longlade, Eve N Syllabus Course Materials
MRKT 314 Nonprofit Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An exploration of the unique challenges and opportunities of marketing within nonprofit organizations. Discussion covers how to apply marketing principles, including strategic planning, branding, public relations, fundraising, and volunteer recruitment, to the nonprofit sector. Topics include the importance of creating a strong brand identity, effectively communicating the organization's mission and values to the public, utilizing various techniques for raising funds, and building relationships with donors.
87116 7381 16 Oct 2024-10 Dec 2024 Open Online
Faculty: Kucher, James H Syllabus Course Materials
MRKT 354 Integrated Marketing Communications (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders. Emphasis is on leveraging various digital tools to achieve customer-centered marketing communications objectives. Topics include the variety of communication modalities encompassed in an integrated marketing communications plan:, digital media (including search, display, and social media), traditional advertising, personal selling, sales promotion, public relations, and direct marketing.
Start date has passed. Please register for the next start date.
80937 6380 14 Aug 2024-08 Oct 2024 Open Online
Faculty: Revell-Love, Carrie E Syllabus Course Materials
MRKT 354 Integrated Marketing Communications (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders. Emphasis is on leveraging various digital tools to achieve customer-centered marketing communications objectives. Topics include the variety of communication modalities encompassed in an integrated marketing communications plan:, digital media (including search, display, and social media), traditional advertising, personal selling, sales promotion, public relations, and direct marketing.
Start date has passed. Please register for the next start date.
82266 6381 14 Aug 2024-08 Oct 2024 Open Online
Faculty: Iaquinto, Kevin J Syllabus Course Materials
MRKT 354 Integrated Marketing Communications (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders. Emphasis is on leveraging various digital tools to achieve customer-centered marketing communications objectives. Topics include the variety of communication modalities encompassed in an integrated marketing communications plan:, digital media (including search, display, and social media), traditional advertising, personal selling, sales promotion, public relations, and direct marketing.
Start date has passed. Please register for the next start date.
82816 6980 18 Sep 2024-12 Nov 2024 Open Online
Faculty: Haberek, Edward Syllabus Course Materials
MRKT 354 Integrated Marketing Communications (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders. Emphasis is on leveraging various digital tools to achieve customer-centered marketing communications objectives. Topics include the variety of communication modalities encompassed in an integrated marketing communications plan:, digital media (including search, display, and social media), traditional advertising, personal selling, sales promotion, public relations, and direct marketing.
83289 7380 16 Oct 2024-10 Dec 2024 Closed Online
Faculty: Iaquinto, Kevin J Syllabus Course Materials
MRKT 354 Integrated Marketing Communications (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders. Emphasis is on leveraging various digital tools to achieve customer-centered marketing communications objectives. Topics include the variety of communication modalities encompassed in an integrated marketing communications plan:, digital media (including search, display, and social media), traditional advertising, personal selling, sales promotion, public relations, and direct marketing.
84735 7381 16 Oct 2024-10 Dec 2024 Open Online
Faculty: Haberek, Edward Syllabus Course Materials
MRKT 356 Email Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. A study of email marketing techniques as essential components of an effective marketing strategy. The goal is to design email marketing campaigns. Topics include the fundamental concepts of email marketing, legal and privacy regulations, email automation, and the evaluation of success in email campaigns.
83648 7380 16 Oct 2024-10 Dec 2024 Open Online
Faculty: Prodywus, Lisa M Syllabus Course Materials
MRKT 356 Email Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. A study of email marketing techniques as essential components of an effective marketing strategy. The goal is to design email marketing campaigns. Topics include the fundamental concepts of email marketing, legal and privacy regulations, email automation, and the evaluation of success in email campaigns.
Start date has passed. Please register for the next start date.
86112 6380 14 Aug 2024-08 Oct 2024 Open Online
Faculty: Rickel, Adam T Syllabus Course Materials
MRKT 394 Managing Customer Relationships in Digital Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An examination of customer relationship management (CRM) from strategic, operational, and analytical perspectives through the engagement of marketing, sales, and customer service functions with prospective and acquired customers. The goal is to build customer relationships and business processes through effective CRM strategy development and execution. Topics include integrating people, technology, and analytics to effectively bring valued solutions and knowledge to customers and profitable relationships to organizations.
Start date has passed. Please register for the next start date.
82196 6380 14 Aug 2024-08 Oct 2024 Open Online
Faculty: Weinberger, Lisa P. Syllabus Course Materials
MRKT 394 Managing Customer Relationships in Digital Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An examination of customer relationship management (CRM) from strategic, operational, and analytical perspectives through the engagement of marketing, sales, and customer service functions with prospective and acquired customers. The goal is to build customer relationships and business processes through effective CRM strategy development and execution. Topics include integrating people, technology, and analytics to effectively bring valued solutions and knowledge to customers and profitable relationships to organizations.
Start date has passed. Please register for the next start date.
82275 6381 14 Aug 2024-08 Oct 2024 Open Online
Faculty: Alexander, Dawn C Syllabus Course Materials
MRKT 394 Managing Customer Relationships in Digital Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An examination of customer relationship management (CRM) from strategic, operational, and analytical perspectives through the engagement of marketing, sales, and customer service functions with prospective and acquired customers. The goal is to build customer relationships and business processes through effective CRM strategy development and execution. Topics include integrating people, technology, and analytics to effectively bring valued solutions and knowledge to customers and profitable relationships to organizations.
84356 7380 16 Oct 2024-10 Dec 2024 Closed Online
Faculty: Alexander, Dawn C Syllabus Course Materials
MRKT 394 Managing Customer Relationships in Digital Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An examination of customer relationship management (CRM) from strategic, operational, and analytical perspectives through the engagement of marketing, sales, and customer service functions with prospective and acquired customers. The goal is to build customer relationships and business processes through effective CRM strategy development and execution. Topics include integrating people, technology, and analytics to effectively bring valued solutions and knowledge to customers and profitable relationships to organizations.
84525 7381 16 Oct 2024-10 Dec 2024 Open Online
Faculty: Weinberger, Lisa P. Syllabus Course Materials
MRKT 410 Consumer Behavior (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the increasing importance of understanding consumers in the marketing system. The objective is to assess internal, external, and situational factors in developing marketing strategies; apply internal factors to market segmentation; and formulate marketing-mix strategies. Discussion covers the foundations of consumer behavior (such as economic, social, psychological, and cultural factors) and the influence of well-directed communications. Consumers are analyzed in marketing situations as buyers and users of products and services and in relation to the various social and marketing factors that affect their behavior. Students may receive credit for only one of the following courses: BMGT 451, CNEC 437, or MRKT 410.
Start date has passed. Please register for the next start date.
80929 6380 14 Aug 2024-08 Oct 2024 Open Online
Faculty: Bonavia, Marjorie I Syllabus Course Materials
MRKT 410 Consumer Behavior (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the increasing importance of understanding consumers in the marketing system. The objective is to assess internal, external, and situational factors in developing marketing strategies; apply internal factors to market segmentation; and formulate marketing-mix strategies. Discussion covers the foundations of consumer behavior (such as economic, social, psychological, and cultural factors) and the influence of well-directed communications. Consumers are analyzed in marketing situations as buyers and users of products and services and in relation to the various social and marketing factors that affect their behavior. Students may receive credit for only one of the following courses: BMGT 451, CNEC 437, or MRKT 410.
83619 7380 16 Oct 2024-10 Dec 2024 Closed Online
Faculty: Bonavia, Marjorie I Syllabus Course Materials
MRKT 410 Consumer Behavior (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the increasing importance of understanding consumers in the marketing system. The objective is to assess internal, external, and situational factors in developing marketing strategies; apply internal factors to market segmentation; and formulate marketing-mix strategies. Discussion covers the foundations of consumer behavior (such as economic, social, psychological, and cultural factors) and the influence of well-directed communications. Consumers are analyzed in marketing situations as buyers and users of products and services and in relation to the various social and marketing factors that affect their behavior. Students may receive credit for only one of the following courses: BMGT 451, CNEC 437, or MRKT 410.
85203 4060 16 Oct 2024-10 Dec 2024 W 6:30P-9:30P Open College Park (Hybrid)
Faculty: King, Reginald G Bldg/Room: Tawes Fine Arts 0221 Syllabus Course Materials
MRKT 410 Consumer Behavior (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the increasing importance of understanding consumers in the marketing system. The objective is to assess internal, external, and situational factors in developing marketing strategies; apply internal factors to market segmentation; and formulate marketing-mix strategies. Discussion covers the foundations of consumer behavior (such as economic, social, psychological, and cultural factors) and the influence of well-directed communications. Consumers are analyzed in marketing situations as buyers and users of products and services and in relation to the various social and marketing factors that affect their behavior. Students may receive credit for only one of the following courses: BMGT 451, CNEC 437, or MRKT 410.
87144 7381 16 Oct 2024-10 Dec 2024 Open Online
Faculty: Longlade, Eve N Syllabus Course Materials
MRKT 411 Consumer Behavior in Digital Media (3)
Prerequisite: MRKT 310 or MRKT 311. A study of consumer behavior covering what happens before, during, and after the point of purchase with an emphasis on the role of digital media. The objective is to gain insight into how digital media affects consumer choices and behavior. Discussion examines how consumers interpret information received from different sources and how the opinions of other people and groups influence purchase decision making. Topics include consumer behavior, persuasive communications in digital formats, data privacy, and consumer rights.
Start date has passed. Please register for the next start date.
82195 6380 14 Aug 2024-08 Oct 2024 Open Online
Faculty: Ramos, James A Syllabus Course Materials
MRKT 411 Consumer Behavior in Digital Media (3)
Prerequisite: MRKT 310 or MRKT 311. A study of consumer behavior covering what happens before, during, and after the point of purchase with an emphasis on the role of digital media. The objective is to gain insight into how digital media affects consumer choices and behavior. Discussion examines how consumers interpret information received from different sources and how the opinions of other people and groups influence purchase decision making. Topics include consumer behavior, persuasive communications in digital formats, data privacy, and consumer rights.
84524 7380 16 Oct 2024-10 Dec 2024 Open Online
Faculty: Ramos, James A Syllabus Course Materials
MRKT 412 Marketing Research (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the specialized field of marketing research as it is used to identify market needs, profile target markets, test promotional efforts, and measure the effectiveness of marketing plans. The goal is to assess marketing research needs, design and implement a marketing research plan, and use results to formulate marketing strategies. Discussion covers procedures for planning survey projects, designing statistical samples, tabulating data, and preparing reports. Emphasis is on managing the marketing research function. Students may receive credit for only one of the following courses: BMGT 452 or MRKT 412.
Start date has passed. Please register for the next start date.
81079 6380 14 Aug 2024-08 Oct 2024 Open Online
Faculty: Leyderman, Tanya Syllabus Course Materials
MRKT 412 Marketing Research (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the specialized field of marketing research as it is used to identify market needs, profile target markets, test promotional efforts, and measure the effectiveness of marketing plans. The goal is to assess marketing research needs, design and implement a marketing research plan, and use results to formulate marketing strategies. Discussion covers procedures for planning survey projects, designing statistical samples, tabulating data, and preparing reports. Emphasis is on managing the marketing research function. Students may receive credit for only one of the following courses: BMGT 452 or MRKT 412.
84677 7380 16 Oct 2024-10 Dec 2024 Open Online
Faculty: Carlson, William R Syllabus Course Materials
MRKT 412 Marketing Research (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the specialized field of marketing research as it is used to identify market needs, profile target markets, test promotional efforts, and measure the effectiveness of marketing plans. The goal is to assess marketing research needs, design and implement a marketing research plan, and use results to formulate marketing strategies. Discussion covers procedures for planning survey projects, designing statistical samples, tabulating data, and preparing reports. Emphasis is on managing the marketing research function. Students may receive credit for only one of the following courses: BMGT 452 or MRKT 412.
84744 7381 16 Oct 2024-10 Dec 2024 Open Online
Faculty: Syllabus Course Materials
MRKT 454 Global Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An in-depth study of marketing principles as they relate to the global marketplace. The aim is to apply marketing principles and strategies to a global organization and markets. Discussion covers the influence of internationalization on the U.S. economy, the competitive pressures on the intensifying global markets, and the development of marketing plans tailored to reach international and global markets. Topics also include the political, economic, legal, regulatory, and sociocultural trends affecting international marketing; the dynamic environments in which global marketing strategies are formulated; and the challenge of implementing marketing programs leading to competitive advantage.
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82197 6380 14 Aug 2024-08 Oct 2024 Open Online
Faculty: Marine, Cristina I Syllabus Course Materials
MRKT 454 Global Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An in-depth study of marketing principles as they relate to the global marketplace. The aim is to apply marketing principles and strategies to a global organization and markets. Discussion covers the influence of internationalization on the U.S. economy, the competitive pressures on the intensifying global markets, and the development of marketing plans tailored to reach international and global markets. Topics also include the political, economic, legal, regulatory, and sociocultural trends affecting international marketing; the dynamic environments in which global marketing strategies are formulated; and the challenge of implementing marketing programs leading to competitive advantage.
83620 7380 16 Oct 2024-10 Dec 2024 Open Online
Faculty: O'Neal, Carlton C Syllabus Course Materials
MRKT 458 Social Media Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An introduction to social media marketing to increase brand and product exposure and cultivate meaningful relationships with consumers. The aim is to engage with consumers to create an interactive, relevant conversation as part of a dynamic marketing strategy. Discussions explore the current benefits and advantages of social media strategies and campaigns. Projects involve developing social media posts, using best practices for target markets, and evaluating successful campaigns.
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81879 6380 14 Aug 2024-08 Oct 2024 Open Online
Faculty: Lloyd, Mike J Syllabus Course Materials
MRKT 458 Social Media Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An introduction to social media marketing to increase brand and product exposure and cultivate meaningful relationships with consumers. The aim is to engage with consumers to create an interactive, relevant conversation as part of a dynamic marketing strategy. Discussions explore the current benefits and advantages of social media strategies and campaigns. Projects involve developing social media posts, using best practices for target markets, and evaluating successful campaigns.
84502 7380 16 Oct 2024-10 Dec 2024 Closed Online
Faculty: Lloyd, Mike J Syllabus Course Materials
MRKT 458 Social Media Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An introduction to social media marketing to increase brand and product exposure and cultivate meaningful relationships with consumers. The aim is to engage with consumers to create an interactive, relevant conversation as part of a dynamic marketing strategy. Discussions explore the current benefits and advantages of social media strategies and campaigns. Projects involve developing social media posts, using best practices for target markets, and evaluating successful campaigns.
84799 7381 16 Oct 2024-10 Dec 2024 Open Online
Faculty: Syllabus Course Materials
MRKT 486B Workplace Learning in Marketing (6)
Prerequisites: 9 credits in the discipline and prior program approval (requirements detailed online at www.umgc.edu/wkpl). The integration of discipline-specific knowledge with new experiences in the work environment. Tasks include completing a series of academic assignments that parallel work experiences.
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87052 6980 14 Aug 2024-10 Dec 2024 Open Online
Faculty: Syllabus Course Materials
MRKT 495 Marketing Management Capstone  (3)
(Intended as a final, capstone course to be taken in a student's last 15 credits.) Prerequisites: MRKT 354, MRKT 410, and MRKT 412. A study of marketing that integrates knowledge gained through previous coursework and experience in marketing and builds on those concepts through integrative analysis, practical application, and critical thinking. The aim is to manage the marketing process, perform root cause analysis, formulate alternative solutions, and propose marketing strategies and tactics. Emphasis is on the use of appropriate decision models. Topics include the analysis of consumers and markets. Discussion also covers emerging issues. Students may receive credit for only one of the following courses: BMGT 457 or MRKT 495.
Start date has passed. Please register for the next start date.
82026 6380 14 Aug 2024-08 Oct 2024 Open Online
Faculty: Richman, Jay Steven Syllabus Course Materials
MRKT 495 Marketing Management Capstone  (3)
(Intended as a final, capstone course to be taken in a student's last 15 credits.) Prerequisites: MRKT 354, MRKT 410, and MRKT 412. A study of marketing that integrates knowledge gained through previous coursework and experience in marketing and builds on those concepts through integrative analysis, practical application, and critical thinking. The aim is to manage the marketing process, perform root cause analysis, formulate alternative solutions, and propose marketing strategies and tactics. Emphasis is on the use of appropriate decision models. Topics include the analysis of consumers and markets. Discussion also covers emerging issues. Students may receive credit for only one of the following courses: BMGT 457 or MRKT 495.
84218 7380 16 Oct 2024-10 Dec 2024 Closed Online
Faculty: Richman, Jay Steven Syllabus Course Materials
MRKT 495 Marketing Management Capstone  (3)
(Intended as a final, capstone course to be taken in a student's last 15 credits.) Prerequisites: MRKT 354, MRKT 410, and MRKT 412. A study of marketing that integrates knowledge gained through previous coursework and experience in marketing and builds on those concepts through integrative analysis, practical application, and critical thinking. The aim is to manage the marketing process, perform root cause analysis, formulate alternative solutions, and propose marketing strategies and tactics. Emphasis is on the use of appropriate decision models. Topics include the analysis of consumers and markets. Discussion also covers emerging issues. Students may receive credit for only one of the following courses: BMGT 457 or MRKT 495.
84719 7381 16 Oct 2024-10 Dec 2024 Open Online
Faculty: Gardner, Leland Syllabus Course Materials
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