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2026 Spring: January 7 - May 5

Course Class No. Section Start & End Date Day Time Status Location
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
7878 6380 07 Jan 2026-03 Mar 2026 Closed Online
Faculty: Williams, Anita Newman Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
7879 6381 07 Jan 2026-03 Mar 2026 Open Online
Faculty: Oxley, Jeanne Y Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
7880 6382 07 Jan 2026-03 Mar 2026 Closed Online
Faculty: Greenwold, Miranda Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
7881 6383 07 Jan 2026-03 Mar 2026 Open Online
Faculty: Bassey, Ekanem Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
7882 6384 07 Jan 2026-03 Mar 2026 Open Online
Faculty: Hayes, Charice Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
7883 6385 07 Jan 2026-03 Mar 2026 Closed Online
Faculty: Cook, Celeste Nicole Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
7884 6386 07 Jan 2026-03 Mar 2026 Open Online
Faculty: Kelley, Rebecca Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
7885 6387 07 Jan 2026-03 Mar 2026 Closed Online
Faculty: Iaquinto, Kevin J Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
7886 6388 07 Jan 2026-03 Mar 2026 Open Online
Faculty: Jane, Courtney Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
7887 6389 07 Jan 2026-03 Mar 2026 Open Online
Faculty: Darrat, Mohamad Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
7888 6390 07 Jan 2026-03 Mar 2026 Open Online
Faculty: Harrison, Michael T Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
7889 6980 11 Feb 2026-07 Apr 2026 Open Online
Faculty: Marine, Cristina I Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
7890 6981 11 Feb 2026-07 Apr 2026 Closed Online
Faculty: Bietsch, Samantha Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
7891 6982 11 Feb 2026-07 Apr 2026 Open Online
Faculty: King, Louis Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
7892 6983 11 Feb 2026-07 Apr 2026 Closed Online
Faculty: Lehman, Charles D Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
7893 7380 11 Mar 2026-05 May 2026 Closed Online
Faculty: Williams, Anita Newman Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
7894 7381 11 Mar 2026-05 May 2026 Closed Online
Faculty: Greenwold, Miranda Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
7895 7382 11 Mar 2026-05 May 2026 Closed Online
Faculty: Jane, Courtney Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
7896 7383 11 Mar 2026-05 May 2026 Closed Online
Faculty: Oxley, Jeanne Y Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
7897 7384 11 Mar 2026-05 May 2026 Closed Online
Faculty: Bassey, Ekanem Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
7898 7385 11 Mar 2026-05 May 2026 Closed Online
Faculty: Darrat, Mohamad Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
7899 7386 11 Mar 2026-05 May 2026 Closed Online
Faculty: Rogers, Jessica Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
7900 7387 11 Mar 2026-05 May 2026 Closed Online
Faculty: Klementich, Eloisa Y Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
7901 7388 11 Mar 2026-05 May 2026 Closed Online
Faculty: Mims-Word, Marsha Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
7902 7389 11 Mar 2026-05 May 2026 Open Online
Faculty: Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
8557 3810 07 Jan 2026-03 Mar 2026 M 6:00P-9:00P Open San Diego (Hybrid)
Faculty: O'Neal, Carlton C Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
8559 5110 07 Jan 2026-03 Mar 2026 M 6:30P-9:30P Open Shady Grove (Hybrid)
Faculty: Silverstein, Robert S Bldg/Room: Shady Grove Center, Bldg III 3242 Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
8560 7150 11 Mar 2026-05 May 2026 M 6:00P-9:00P Open Myer-Henderson Hall (Hybrid)
Faculty: Rivers, Tonya Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
8561 5065 11 Mar 2026-05 May 2026 Th 6:30P-9:30P Open LaPlata (Hybrid)
Faculty: DiLeo, Ross Bldg/Room: BU 105 Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
8562 4560 11 Mar 2026-05 May 2026 W 6:30P-9:30P Open Odenton-Ft. Meade (Hybrid)
Faculty: Toregas, Patricia J Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
9615 6391 07 Jan 2026-03 Mar 2026 Open Online
Faculty: Revell-Love, Carrie E Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
9710 6392 07 Jan 2026-03 Mar 2026 Open Online
Faculty: Rivers, Tonya Syllabus Course Materials
MRKT 210 Marketing Principles (3)
(Formerly MRKT 310.) A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 210, MRKT 310, or TMGT 322.
Start date has passed. Please register for the next start date.
9773 6393 07 Jan 2026-03 Mar 2026 Open Online
Faculty: Silverstein, Robert S Syllabus Course Materials
MRKT 311 Digital Marketing Principles (3)
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes designing a digital strategy to create and deliver value to consumers in a digital world.
Start date has passed. Please register for the next start date.
3067 6380 07 Jan 2026-03 Mar 2026 Open Online
Faculty: Willis, Mary Syllabus Course Materials
MRKT 311 Digital Marketing Principles (3)
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes designing a digital strategy to create and deliver value to consumers in a digital world.
Start date has passed. Please register for the next start date.
3136 6381 07 Jan 2026-03 Mar 2026 Closed Online
Faculty: Haskins, Esther Syllabus Course Materials
MRKT 311 Digital Marketing Principles (3)
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes designing a digital strategy to create and deliver value to consumers in a digital world.
Start date has passed. Please register for the next start date.
3356 6382 07 Jan 2026-03 Mar 2026 Open Online
Faculty: Lovitch, Ira T Syllabus Course Materials
MRKT 311 Digital Marketing Principles (3)
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes designing a digital strategy to create and deliver value to consumers in a digital world.
5893 7380 11 Mar 2026-05 May 2026 Closed Online
Faculty: Revell-Love, Carrie E Syllabus Course Materials
MRKT 311 Digital Marketing Principles (3)
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes designing a digital strategy to create and deliver value to consumers in a digital world.
6246 7381 11 Mar 2026-05 May 2026 Closed Online
Faculty: Haskins, Esther Syllabus Course Materials
MRKT 311 Digital Marketing Principles (3)
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes designing a digital strategy to create and deliver value to consumers in a digital world.
6277 7382 11 Mar 2026-05 May 2026 Open Online
Faculty: Henegar, Lexi Syllabus Course Materials
MRKT 311 Digital Marketing Principles (3)
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes designing a digital strategy to create and deliver value to consumers in a digital world.
Start date has passed. Please register for the next start date.
7904 6383 07 Jan 2026-03 Mar 2026 Open Online
Faculty: Henegar, Lexi Syllabus Course Materials
MRKT 314 Nonprofit Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An exploration of the unique challenges and opportunities of marketing within nonprofit organizations. Discussion covers how to apply marketing principles, including strategic planning, branding, public relations, fundraising, and volunteer recruitment, to the nonprofit sector. Topics include the importance of creating a strong brand identity, effectively communicating the organization's mission and values to the public, utilizing various techniques for raising funds, and building relationships with donors.
Start date has passed. Please register for the next start date.
1963 6380 07 Jan 2026-03 Mar 2026 Open Online
Faculty: Longlade, Eve N Syllabus Course Materials
MRKT 314 Nonprofit Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An exploration of the unique challenges and opportunities of marketing within nonprofit organizations. Discussion covers how to apply marketing principles, including strategic planning, branding, public relations, fundraising, and volunteer recruitment, to the nonprofit sector. Topics include the importance of creating a strong brand identity, effectively communicating the organization's mission and values to the public, utilizing various techniques for raising funds, and building relationships with donors.
Start date has passed. Please register for the next start date.
3328 6381 07 Jan 2026-03 Mar 2026 Open Online
Faculty: Bannon, Dale D Syllabus Course Materials
MRKT 314 Nonprofit Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An exploration of the unique challenges and opportunities of marketing within nonprofit organizations. Discussion covers how to apply marketing principles, including strategic planning, branding, public relations, fundraising, and volunteer recruitment, to the nonprofit sector. Topics include the importance of creating a strong brand identity, effectively communicating the organization's mission and values to the public, utilizing various techniques for raising funds, and building relationships with donors.
5509 7380 11 Mar 2026-05 May 2026 Closed Online
Faculty: Bannon, Dale D Syllabus Course Materials
MRKT 314 Nonprofit Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An exploration of the unique challenges and opportunities of marketing within nonprofit organizations. Discussion covers how to apply marketing principles, including strategic planning, branding, public relations, fundraising, and volunteer recruitment, to the nonprofit sector. Topics include the importance of creating a strong brand identity, effectively communicating the organization's mission and values to the public, utilizing various techniques for raising funds, and building relationships with donors.
6436 7381 11 Mar 2026-05 May 2026 Open Online
Faculty: Syllabus Course Materials
MRKT 354 Integrated Marketing Communications (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders. Emphasis is on leveraging various digital tools to achieve customer-centered marketing communications objectives. Topics include the variety of communication modalities encompassed in an integrated marketing communications plan:, digital media (including search, display, and social media), traditional advertising, personal selling, sales promotion, public relations, and direct marketing.
Start date has passed. Please register for the next start date.
1830 6380 07 Jan 2026-03 Mar 2026 Open Online
Faculty: Herle, Jeffrey J Syllabus Course Materials
MRKT 354 Integrated Marketing Communications (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders. Emphasis is on leveraging various digital tools to achieve customer-centered marketing communications objectives. Topics include the variety of communication modalities encompassed in an integrated marketing communications plan:, digital media (including search, display, and social media), traditional advertising, personal selling, sales promotion, public relations, and direct marketing.
Start date has passed. Please register for the next start date.
3265 6381 07 Jan 2026-03 Mar 2026 Open Online
Faculty: Prodywus, Lisa M Syllabus Course Materials
MRKT 354 Integrated Marketing Communications (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders. Emphasis is on leveraging various digital tools to achieve customer-centered marketing communications objectives. Topics include the variety of communication modalities encompassed in an integrated marketing communications plan:, digital media (including search, display, and social media), traditional advertising, personal selling, sales promotion, public relations, and direct marketing.
Start date has passed. Please register for the next start date.
4457 6980 11 Feb 2026-07 Apr 2026 Open Online
Faculty: Prodywus, Lisa M Syllabus Course Materials
MRKT 354 Integrated Marketing Communications (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders. Emphasis is on leveraging various digital tools to achieve customer-centered marketing communications objectives. Topics include the variety of communication modalities encompassed in an integrated marketing communications plan:, digital media (including search, display, and social media), traditional advertising, personal selling, sales promotion, public relations, and direct marketing.
4868 7380 11 Mar 2026-05 May 2026 Closed Online
Faculty: Willis, Mary Syllabus Course Materials
MRKT 354 Integrated Marketing Communications (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders. Emphasis is on leveraging various digital tools to achieve customer-centered marketing communications objectives. Topics include the variety of communication modalities encompassed in an integrated marketing communications plan:, digital media (including search, display, and social media), traditional advertising, personal selling, sales promotion, public relations, and direct marketing.
6162 7381 11 Mar 2026-05 May 2026 Open Online
Faculty: Herle, Jeffrey J Syllabus Course Materials
MRKT 356 Email Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. A study of email marketing techniques as essential components of an effective marketing strategy. The goal is to design email marketing campaigns. Topics include the fundamental concepts of email marketing, legal and privacy regulations, email automation, and the evaluation of success in email campaigns.
Start date has passed. Please register for the next start date.
3697 6380 07 Jan 2026-03 Mar 2026 Open Online
Faculty: Rickel, Adam T Syllabus Course Materials
MRKT 356 Email Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. A study of email marketing techniques as essential components of an effective marketing strategy. The goal is to design email marketing campaigns. Topics include the fundamental concepts of email marketing, legal and privacy regulations, email automation, and the evaluation of success in email campaigns.
5894 7380 11 Mar 2026-05 May 2026 Open Online
Faculty: Rickel, Adam T Syllabus Course Materials
MRKT 394 Managing Customer Relationships in Digital Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An examination of customer relationship management (CRM) from strategic, operational, and analytical perspectives through the engagement of marketing, sales, and customer service functions with prospective and acquired customers. The goal is to build customer relationships and business processes through effective CRM strategy development and execution. Topics include integrating people, technology, and analytics to effectively bring valued solutions and knowledge to customers and profitable relationships to organizations.
Start date has passed. Please register for the next start date.
2735 6380 07 Jan 2026-03 Mar 2026 Open Online
Faculty: Alexander, Dawn C Syllabus Course Materials
MRKT 394 Managing Customer Relationships in Digital Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An examination of customer relationship management (CRM) from strategic, operational, and analytical perspectives through the engagement of marketing, sales, and customer service functions with prospective and acquired customers. The goal is to build customer relationships and business processes through effective CRM strategy development and execution. Topics include integrating people, technology, and analytics to effectively bring valued solutions and knowledge to customers and profitable relationships to organizations.
Start date has passed. Please register for the next start date.
3035 6381 07 Jan 2026-03 Mar 2026 Closed Online
Faculty: Lloyd, Mike J Syllabus Course Materials
MRKT 394 Managing Customer Relationships in Digital Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An examination of customer relationship management (CRM) from strategic, operational, and analytical perspectives through the engagement of marketing, sales, and customer service functions with prospective and acquired customers. The goal is to build customer relationships and business processes through effective CRM strategy development and execution. Topics include integrating people, technology, and analytics to effectively bring valued solutions and knowledge to customers and profitable relationships to organizations.
6254 7380 11 Mar 2026-05 May 2026 Closed Online
Faculty: Cook, Celeste Nicole Syllabus Course Materials
MRKT 394 Managing Customer Relationships in Digital Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An examination of customer relationship management (CRM) from strategic, operational, and analytical perspectives through the engagement of marketing, sales, and customer service functions with prospective and acquired customers. The goal is to build customer relationships and business processes through effective CRM strategy development and execution. Topics include integrating people, technology, and analytics to effectively bring valued solutions and knowledge to customers and profitable relationships to organizations.
6430 7381 11 Mar 2026-05 May 2026 Open Online
Faculty: Alexander, Dawn C Syllabus Course Materials
MRKT 411 Consumer Behavior in Digital Media (3)
Prerequisite: MRKT 310 or MRKT 311. A study of consumer behavior covering what happens before, during, and after the point of purchase with an emphasis on the role of digital media. The objective is to gain insight into how digital media affects consumer choices and behavior. Discussion examines how consumers interpret information received from different sources and how the opinions of other people and groups influence purchase decision making. Topics include consumer behavior, persuasive communications in digital formats, data privacy, and consumer rights.
Start date has passed. Please register for the next start date.
3698 6380 07 Jan 2026-03 Mar 2026 Open Online
Faculty: Ramos, James A Syllabus Course Materials
MRKT 411 Consumer Behavior in Digital Media (3)
Prerequisite: MRKT 310 or MRKT 311. A study of consumer behavior covering what happens before, during, and after the point of purchase with an emphasis on the role of digital media. The objective is to gain insight into how digital media affects consumer choices and behavior. Discussion examines how consumers interpret information received from different sources and how the opinions of other people and groups influence purchase decision making. Topics include consumer behavior, persuasive communications in digital formats, data privacy, and consumer rights.
5971 7380 11 Mar 2026-05 May 2026 Open Online
Faculty: Syllabus Course Materials
MRKT 411 Consumer Behavior in Digital Media (3)
Prerequisite: MRKT 310 or MRKT 311. A study of consumer behavior covering what happens before, during, and after the point of purchase with an emphasis on the role of digital media. The objective is to gain insight into how digital media affects consumer choices and behavior. Discussion examines how consumers interpret information received from different sources and how the opinions of other people and groups influence purchase decision making. Topics include consumer behavior, persuasive communications in digital formats, data privacy, and consumer rights.
Start date has passed. Please register for the next start date.
7926 6381 07 Jan 2026-03 Mar 2026 Open Online
Faculty: Haberek, Edward Syllabus Course Materials
MRKT 411 Consumer Behavior in Digital Media (3)
Prerequisite: MRKT 310 or MRKT 311. A study of consumer behavior covering what happens before, during, and after the point of purchase with an emphasis on the role of digital media. The objective is to gain insight into how digital media affects consumer choices and behavior. Discussion examines how consumers interpret information received from different sources and how the opinions of other people and groups influence purchase decision making. Topics include consumer behavior, persuasive communications in digital formats, data privacy, and consumer rights.
7927 7381 11 Mar 2026-05 May 2026 Open Online
Faculty: Ramos, James A Syllabus Course Materials
MRKT 412 Marketing Research (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the specialized field of marketing research as it is used to identify market needs, profile target markets, test promotional efforts, and measure the effectiveness of marketing plans. The goal is to assess marketing research needs, design and implement a marketing research plan, and use results to formulate marketing strategies. Discussion covers procedures for planning survey projects, designing statistical samples, tabulating data, and preparing reports. Emphasis is on managing the marketing research function. Students may receive credit for only one of the following courses: BMGT 452 or MRKT 412.
Start date has passed. Please register for the next start date.
1964 6380 07 Jan 2026-03 Mar 2026 Closed Online
Faculty: Carlson, William R Syllabus Course Materials
MRKT 412 Marketing Research (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the specialized field of marketing research as it is used to identify market needs, profile target markets, test promotional efforts, and measure the effectiveness of marketing plans. The goal is to assess marketing research needs, design and implement a marketing research plan, and use results to formulate marketing strategies. Discussion covers procedures for planning survey projects, designing statistical samples, tabulating data, and preparing reports. Emphasis is on managing the marketing research function. Students may receive credit for only one of the following courses: BMGT 452 or MRKT 412.
6266 7380 11 Mar 2026-05 May 2026 Closed Online
Faculty: Carlson, William R Syllabus Course Materials
MRKT 412 Marketing Research (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the specialized field of marketing research as it is used to identify market needs, profile target markets, test promotional efforts, and measure the effectiveness of marketing plans. The goal is to assess marketing research needs, design and implement a marketing research plan, and use results to formulate marketing strategies. Discussion covers procedures for planning survey projects, designing statistical samples, tabulating data, and preparing reports. Emphasis is on managing the marketing research function. Students may receive credit for only one of the following courses: BMGT 452 or MRKT 412.
6431 7381 11 Mar 2026-05 May 2026 Open Online
Faculty: Leyderman, Tanya Syllabus Course Materials
MRKT 412 Marketing Research (3)
Prerequisite: MRKT 310 or MRKT 311. A study of the specialized field of marketing research as it is used to identify market needs, profile target markets, test promotional efforts, and measure the effectiveness of marketing plans. The goal is to assess marketing research needs, design and implement a marketing research plan, and use results to formulate marketing strategies. Discussion covers procedures for planning survey projects, designing statistical samples, tabulating data, and preparing reports. Emphasis is on managing the marketing research function. Students may receive credit for only one of the following courses: BMGT 452 or MRKT 412.
Start date has passed. Please register for the next start date.
9324 6381 07 Jan 2026-03 Mar 2026 Open Online
Faculty: Leyderman, Tanya Syllabus Course Materials
MRKT 454 Global Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An in-depth study of marketing principles as they relate to the global marketplace. The aim is to apply marketing principles and strategies to a global organization and markets. Discussion covers the influence of internationalization on the U.S. economy, the competitive pressures on the intensifying global markets, and the development of marketing plans tailored to reach international and global markets. Topics also include the political, economic, legal, regulatory, and sociocultural trends affecting international marketing; the dynamic environments in which global marketing strategies are formulated; and the challenge of implementing marketing programs leading to competitive advantage.
Start date has passed. Please register for the next start date.
2279 6380 07 Jan 2026-03 Mar 2026 Open Online
Faculty: Burman-Holtom, Jane Syllabus Course Materials
MRKT 454 Global Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An in-depth study of marketing principles as they relate to the global marketplace. The aim is to apply marketing principles and strategies to a global organization and markets. Discussion covers the influence of internationalization on the U.S. economy, the competitive pressures on the intensifying global markets, and the development of marketing plans tailored to reach international and global markets. Topics also include the political, economic, legal, regulatory, and sociocultural trends affecting international marketing; the dynamic environments in which global marketing strategies are formulated; and the challenge of implementing marketing programs leading to competitive advantage.
6267 7380 11 Mar 2026-05 May 2026 Open Online
Faculty: O'Neal, Carlton C Syllabus Course Materials
MRKT 454 Global Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An in-depth study of marketing principles as they relate to the global marketplace. The aim is to apply marketing principles and strategies to a global organization and markets. Discussion covers the influence of internationalization on the U.S. economy, the competitive pressures on the intensifying global markets, and the development of marketing plans tailored to reach international and global markets. Topics also include the political, economic, legal, regulatory, and sociocultural trends affecting international marketing; the dynamic environments in which global marketing strategies are formulated; and the challenge of implementing marketing programs leading to competitive advantage.
Start date has passed. Please register for the next start date.
9442 6381 07 Jan 2026-03 Mar 2026 Open Online
Faculty: Gardner, Leland Syllabus Course Materials
MRKT 458 Social Media Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An introduction to social media marketing to increase brand and product exposure and cultivate meaningful relationships with consumers. The aim is to engage with consumers to create an interactive, relevant conversation as part of a dynamic marketing strategy. Discussions explore the current benefits and advantages of social media strategies and campaigns. Projects involve developing social media posts, using best practices for target markets, and evaluating successful campaigns.
Start date has passed. Please register for the next start date.
3087 6380 07 Jan 2026-03 Mar 2026 Open Online
Faculty: Malone, Susan C Syllabus Course Materials
MRKT 458 Social Media Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An introduction to social media marketing to increase brand and product exposure and cultivate meaningful relationships with consumers. The aim is to engage with consumers to create an interactive, relevant conversation as part of a dynamic marketing strategy. Discussions explore the current benefits and advantages of social media strategies and campaigns. Projects involve developing social media posts, using best practices for target markets, and evaluating successful campaigns.
Start date has passed. Please register for the next start date.
3266 6381 07 Jan 2026-03 Mar 2026 Closed Online
Faculty: Shen, Li Syllabus Course Materials
MRKT 458 Social Media Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An introduction to social media marketing to increase brand and product exposure and cultivate meaningful relationships with consumers. The aim is to engage with consumers to create an interactive, relevant conversation as part of a dynamic marketing strategy. Discussions explore the current benefits and advantages of social media strategies and campaigns. Projects involve developing social media posts, using best practices for target markets, and evaluating successful campaigns.
5895 7380 11 Mar 2026-05 May 2026 Open Online
Faculty: Malone, Susan C Syllabus Course Materials
MRKT 458 Social Media Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An introduction to social media marketing to increase brand and product exposure and cultivate meaningful relationships with consumers. The aim is to engage with consumers to create an interactive, relevant conversation as part of a dynamic marketing strategy. Discussions explore the current benefits and advantages of social media strategies and campaigns. Projects involve developing social media posts, using best practices for target markets, and evaluating successful campaigns.
6895 7381 11 Mar 2026-05 May 2026 Open Online
Faculty: Lloyd, Mike J Syllabus Course Materials
MRKT 458 Social Media Marketing (3)
Prerequisite: MRKT 310 or MRKT 311. An introduction to social media marketing to increase brand and product exposure and cultivate meaningful relationships with consumers. The aim is to engage with consumers to create an interactive, relevant conversation as part of a dynamic marketing strategy. Discussions explore the current benefits and advantages of social media strategies and campaigns. Projects involve developing social media posts, using best practices for target markets, and evaluating successful campaigns.
Start date has passed. Please register for the next start date.
9660 6382 07 Jan 2026-03 Mar 2026 Open Online
Faculty: Shen, Li Syllabus Course Materials
MRKT 495 Marketing Management Capstone (3)
Prerequisites: MRKT 354, MRKT 411, and MRKT 412. A study of marketing that integrates knowledge gained through previous coursework and experience in marketing and builds on those concepts through integrative analysis, practical application, and critical thinking. The aim is to manage the marketing process, perform root cause analysis, formulate alternative solutions, and propose marketing strategies and tactics. Emphasis is on the use of appropriate decision models. Topics include the analysis of consumers and markets. Discussion also covers emerging issues. Students may receive credit for only one of the following courses: BMGT 457 or MRKT 495.
Start date has passed. Please register for the next start date.
3221 6380 07 Jan 2026-03 Mar 2026 Open Online
Faculty: Richman, Jay Steven Syllabus Course Materials
MRKT 495 Marketing Management Capstone (3)
Prerequisites: MRKT 354, MRKT 411, and MRKT 412. A study of marketing that integrates knowledge gained through previous coursework and experience in marketing and builds on those concepts through integrative analysis, practical application, and critical thinking. The aim is to manage the marketing process, perform root cause analysis, formulate alternative solutions, and propose marketing strategies and tactics. Emphasis is on the use of appropriate decision models. Topics include the analysis of consumers and markets. Discussion also covers emerging issues. Students may receive credit for only one of the following courses: BMGT 457 or MRKT 495.
5518 7380 11 Mar 2026-05 May 2026 Closed Online
Faculty: Gardner, Leland Syllabus Course Materials
MRKT 495 Marketing Management Capstone (3)
Prerequisites: MRKT 354, MRKT 411, and MRKT 412. A study of marketing that integrates knowledge gained through previous coursework and experience in marketing and builds on those concepts through integrative analysis, practical application, and critical thinking. The aim is to manage the marketing process, perform root cause analysis, formulate alternative solutions, and propose marketing strategies and tactics. Emphasis is on the use of appropriate decision models. Topics include the analysis of consumers and markets. Discussion also covers emerging issues. Students may receive credit for only one of the following courses: BMGT 457 or MRKT 495.
6408 7381 11 Mar 2026-05 May 2026 Open Online
Faculty: Syllabus Course Materials
MRKT 495 Marketing Management Capstone (3)
Prerequisites: MRKT 354, MRKT 411, and MRKT 412. A study of marketing that integrates knowledge gained through previous coursework and experience in marketing and builds on those concepts through integrative analysis, practical application, and critical thinking. The aim is to manage the marketing process, perform root cause analysis, formulate alternative solutions, and propose marketing strategies and tactics. Emphasis is on the use of appropriate decision models. Topics include the analysis of consumers and markets. Discussion also covers emerging issues. Students may receive credit for only one of the following courses: BMGT 457 or MRKT 495.
Start date has passed. Please register for the next start date.
9468 6381 07 Jan 2026-03 Mar 2026 Open Online
Faculty: Richman, Jay Steven Syllabus Course Materials
MRKT 495 Marketing Management Capstone (3)
Prerequisites: MRKT 354, MRKT 411, and MRKT 412. A study of marketing that integrates knowledge gained through previous coursework and experience in marketing and builds on those concepts through integrative analysis, practical application, and critical thinking. The aim is to manage the marketing process, perform root cause analysis, formulate alternative solutions, and propose marketing strategies and tactics. Emphasis is on the use of appropriate decision models. Topics include the analysis of consumers and markets. Discussion also covers emerging issues. Students may receive credit for only one of the following courses: BMGT 457 or MRKT 495.
9854 7382 11 Mar 2026-05 May 2026 Open Online
Faculty: Syllabus Course Materials
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