An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes designing a digital strategy to create and deliver value to consumers in a digital world.

The first course in the two-course series WRTG 111 - WRTG 112. Fulfills the general education requirement in communications. An introduction to essential skills in reading, writing, and speaking for academic and professional contexts. The goal is to develop proficiency in creating and analyzing different types of communication, including written, spoken, visual, and multimodal formats, while connecting ideas with others' perspectives. Topics include integrating sources with attribution, exploring ethical and effective use of AI in communication, and making rhetorical choices to achieve clarity and audience engagement. Students may receive credit for only one of the following courses: WRTG 100A, WRTG 111, or WRTG 111X.