| MSC 610 |
Foundations of Strategic Communications (6) |
Prerequisite: DCL 600M. Acquire foundational skills in strategic communications, including effective writing targeted to different audiences and media; fundamental research; and the planning, execution, and assessment of a communications plan. Become familiar with the public relations, marketing, and advertising industries and their practices; theoretical and ethical foundations; and the role of strategic communications in each. |
| Start date has passed. Please register for the next start date. |
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20361 |
9040 |
10 Apr 2024-25 Jun 2024 |
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Open |
Online |
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Faculty: Hickel, James Keith |
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Syllabus |
Course Materials
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| MSC 610 |
Foundations of Strategic Communications (6) |
Prerequisite: DCL 600M. Acquire foundational skills in strategic communications, including effective writing targeted to different audiences and media; fundamental research; and the planning, execution, and assessment of a communications plan. Become familiar with the public relations, marketing, and advertising industries and their practices; theoretical and ethical foundations; and the role of strategic communications in each. |
| Start date has passed. Please register for the next start date. |
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20370 |
9041 |
10 Apr 2024-25 Jun 2024 |
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Open |
Online |
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Faculty: Jackson, Marlene M |
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Syllabus |
Course Materials
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| MSC 620 |
Communications Techniques and Tactics (6) |
Prerequisite: MSC 610. Develop internal and external communications strategies, and select and produce appropriate communications tactics to execute them. Create internal communications that focus on employee engagement, leadership, and change management. Exercise best practices in media relations and social media product development. |
| Start date has passed. Please register for the next start date. |
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20362 |
9040 |
10 Apr 2024-25 Jun 2024 |
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Open |
Online |
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Faculty: Priola, Edward J |
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Syllabus |
Course Materials
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| MSC 620 |
Communications Techniques and Tactics (6) |
Prerequisite: MSC 610. Develop internal and external communications strategies, and select and produce appropriate communications tactics to execute them. Create internal communications that focus on employee engagement, leadership, and change management. Exercise best practices in media relations and social media product development. |
| Start date has passed. Please register for the next start date. |
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20371 |
9041 |
10 Apr 2024-25 Jun 2024 |
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Open |
Online |
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Faculty: Dispo-Rendon, Elaine J |
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Syllabus |
Course Materials
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| MSC 630 |
Communications Leadership and Management (6) |
Prerequisite: MSC 620. Practice advanced strategic communications decision-making in both national and international contexts. Coordinate public relations efforts internally, particularly between marketing and advertising departments. Master fundamental financial accounting and budgeting concepts required for many communications campaigns in business, government, and the nonprofit sectors. Align communications campaigns with organizational objectives. Follow global strategic communications trends and legal and ethical issues. |
| Start date has passed. Please register for the next start date. |
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20363 |
9040 |
10 Apr 2024-25 Jun 2024 |
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Open |
Online |
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Faculty: Breedon, Robin T |
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Syllabus |
Course Materials
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| MSC 640 |
Crisis Communications Management (6) |
Prerequisite: MSC 630. Develop strategic responses, including crisis definition, issue management, and crisis communications management, to crisis situations. Apply crisis communication theory, and implement risk communication and reputation and image restoration best practices. Utilize appropriate research methods to inform a crisis communications plan. |
| Start date has passed. Please register for the next start date. |
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20380 |
9040 |
10 Apr 2024-25 Jun 2024 |
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Open |
Online |
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Faculty: Cason, Walter C |
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Syllabus |
Course Materials
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| MSC 670 |
Capstone: Communications Campaigns (6) |
Prerequisite: MSC 640. Assume the role of a corporate communications director and create a communications plan to support an organizational strategy for an existing organization. Conduct research; develop a problem statement; and identify campaign goals and objectives, audience segments, and messaging targeted to those segments. Create a communications strategy with tactics and timelines, evaluation plans, and a realistic budget. |
| Start date has passed. Please register for the next start date. |
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20381 |
9040 |
10 Apr 2024-25 Jun 2024 |
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Closed |
Online |
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Faculty: Hutchins, Amber L |
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Syllabus |
Course Materials
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