| MRKT 310 |
Marketing Principles (3) |
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322. |
|
50760 |
15 May 2024-09 Jul 2024 |
|
|
Closed |
Online |
|
Section: 6380 |
Faculty: Oxley, Jeanne Y |
Syllabus |
Course Materials
|
| MRKT 310 |
Marketing Principles (3) |
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322. |
|
50215 |
15 May 2024-09 Jul 2024 |
|
|
Closed |
Online |
|
Section: 6381 |
Faculty: Hutchison, Maggie J |
Syllabus |
Course Materials
|
| MRKT 310 |
Marketing Principles (3) |
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322. |
|
50229 |
15 May 2024-09 Jul 2024 |
|
|
Open |
Online |
|
Section: 6382 |
Faculty: Clemons, Chastity S |
Syllabus |
Course Materials
|
| MRKT 310 |
Marketing Principles (3) |
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322. |
|
50132 |
15 May 2024-09 Jul 2024 |
|
|
Closed |
Online |
|
Section: 6383 |
Faculty: Puma, Daniel R |
Syllabus |
Course Materials
|
| MRKT 310 |
Marketing Principles (3) |
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322. |
|
50133 |
15 May 2024-09 Jul 2024 |
|
|
Closed |
Online |
|
Section: 6384 |
Faculty: Williams, Anita Newman |
Syllabus |
Course Materials
|
| MRKT 310 |
Marketing Principles (3) |
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322. |
|
50790 |
15 May 2024-09 Jul 2024 |
|
|
Closed |
Online |
|
Section: 6385 |
Faculty: Lovitch, Ira T |
Syllabus |
Course Materials
|
| MRKT 310 |
Marketing Principles (3) |
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322. |
|
51426 |
15 May 2024-09 Jul 2024 |
|
|
Open |
Online |
|
Section: 6386 |
Faculty: Harrison, Michael T |
Syllabus |
Course Materials
|
| MRKT 310 |
Marketing Principles (3) |
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322. |
|
51662 |
12 Jun 2024-06 Aug 2024 |
|
|
Closed |
Online |
|
Section: 6980 |
Faculty: Gardner, Leland |
Syllabus |
Course Materials
|
| MRKT 310 |
Marketing Principles (3) |
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322. |
|
51663 |
12 Jun 2024-06 Aug 2024 |
|
|
Closed |
Online |
|
Section: 6981 |
Faculty: |
Syllabus |
Course Materials
|
| MRKT 310 |
Marketing Principles (3) |
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322. |
|
52072 |
12 Jun 2024-06 Aug 2024 |
|
|
Closed |
Online |
|
Section: 6982 |
Faculty: |
Syllabus |
Course Materials
|
| MRKT 310 |
Marketing Principles (3) |
A foundational study of the marketing principles followed to create, communicate, and deliver value for customers. Focus is on the pivotal role of value and customer satisfaction in marketing. Discussion covers strategies, tactics, and all the major components of the marketing process. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322. |
|
52073 |
12 Jun 2024-06 Aug 2024 |
|
|
Open |
Online |
|
Section: 6983 |
Faculty: Mims-Word, Marsha |
Syllabus |
Course Materials
|
| MRKT 311 |
Digital Marketing Principles (3) |
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes designing a digital strategy to create and deliver value to consumers in a digital world. |
|
51094 |
15 May 2024-09 Jul 2024 |
|
|
Closed |
Online |
|
Section: 6380 |
Faculty: McCleskey, Jamie A |
Syllabus |
Course Materials
|
| MRKT 311 |
Digital Marketing Principles (3) |
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes designing a digital strategy to create and deliver value to consumers in a digital world. |
|
51269 |
15 May 2024-09 Jul 2024 |
|
|
Open |
Online |
|
Section: 6381 |
Faculty: Prodywus, Lisa M |
Syllabus |
Course Materials
|
| MRKT 311 |
Digital Marketing Principles (3) |
An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes designing a digital strategy to create and deliver value to consumers in a digital world. |
|
52494 |
12 Jun 2024-06 Aug 2024 |
|
|
Open |
Online |
|
Section: 6980 |
Faculty: Revell-Love, Carrie E |
Syllabus |
Course Materials
|
| MRKT 314 |
Nonprofit Marketing (3) |
Prerequisite: MRKT 310. An overview of the key issues of marketing in a nonprofit organization. The aim is to develop marketing plans that maximize exchange relationships with multiple stakeholders. Topics include the application of marketing-mix principles. Projects include researching and writing a grant proposal. Students may receive credit for only one of the following courses: BMGT 398B or MRKT 314. |
|
53833 |
15 May 2024-09 Jul 2024 |
|
|
Open |
Online |
|
Section: 6380 |
Faculty: Longlade, Eve N |
Syllabus |
Course Materials
|
| MRKT 314 |
Nonprofit Marketing (3) |
Prerequisite: MRKT 310. An overview of the key issues of marketing in a nonprofit organization. The aim is to develop marketing plans that maximize exchange relationships with multiple stakeholders. Topics include the application of marketing-mix principles. Projects include researching and writing a grant proposal. Students may receive credit for only one of the following courses: BMGT 398B or MRKT 314. |
|
53917 |
12 Jun 2024-06 Aug 2024 |
|
|
Open |
Online |
|
Section: 6980 |
Faculty: |
Syllabus |
Course Materials
|
| MRKT 354 |
Integrated Marketing Communications (3) |
Prerequisite: MRKT 310 or MRKT 311. A study of the integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders. Emphasis is on leveraging various digital tools to achieve customer-centered marketing communications objectives. Topics include the variety of communication modalities encompassed in an integrated marketing communications plan:, digital media (including search, display, and social media), traditional advertising, personal selling, sales promotion, public relations, and direct marketing. |
|
50356 |
15 May 2024-09 Jul 2024 |
|
|
Closed |
Online |
|
Section: 6380 |
Faculty: Herle, Jeffrey J |
Syllabus |
Course Materials
|
| MRKT 354 |
Integrated Marketing Communications (3) |
Prerequisite: MRKT 310 or MRKT 311. A study of the integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders. Emphasis is on leveraging various digital tools to achieve customer-centered marketing communications objectives. Topics include the variety of communication modalities encompassed in an integrated marketing communications plan:, digital media (including search, display, and social media), traditional advertising, personal selling, sales promotion, public relations, and direct marketing. |
|
54436 |
15 May 2024-09 Jul 2024 |
|
|
Open |
Online |
|
Section: 6381 |
Faculty: Iaquinto, Kevin J |
Syllabus |
Course Materials
|
| MRKT 354 |
Integrated Marketing Communications (3) |
Prerequisite: MRKT 310 or MRKT 311. A study of the integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders. Emphasis is on leveraging various digital tools to achieve customer-centered marketing communications objectives. Topics include the variety of communication modalities encompassed in an integrated marketing communications plan:, digital media (including search, display, and social media), traditional advertising, personal selling, sales promotion, public relations, and direct marketing. |
|
52076 |
12 Jun 2024-06 Aug 2024 |
|
|
Open |
Online |
|
Section: 6980 |
Faculty: |
Syllabus |
Course Materials
|
| MRKT 356 |
Email Marketing (3) |
Prerequisite: MRKT 310 or MRKT 311. A study of email marketing techniques as essential components of an effective marketing strategy. The goal is to design email marketing campaigns. Topics include the fundamental concepts of email marketing, legal and privacy regulations, email automation, and the evaluation of success in email campaigns. |
|
52495 |
12 Jun 2024-06 Aug 2024 |
|
|
Open |
Online |
|
Section: 6980 |
Faculty: Lloyd, Mike J |
Syllabus |
Course Materials
|
| MRKT 394 |
Managing Customer Relationships in Digital Marketing (3) |
Prerequisite: MRKT 310 or MRKT 311. An examination of customer relationship management (CRM) from strategic, operational, and analytical perspectives through the engagement of marketing, sales, and customer service functions with prospective and acquired customers. The goal is to build customer relationships and business processes through effective CRM strategy development and execution. Topics include integrating people, technology, and analytics to effectively bring valued solutions and knowledge to customers and profitable relationships to organizations. |
|
51267 |
15 May 2024-09 Jul 2024 |
|
|
Open |
Online |
|
Section: 6380 |
Faculty: Cook, Celeste Nicole |
Syllabus |
Course Materials
|
| MRKT 394 |
Managing Customer Relationships in Digital Marketing (3) |
Prerequisite: MRKT 310 or MRKT 311. An examination of customer relationship management (CRM) from strategic, operational, and analytical perspectives through the engagement of marketing, sales, and customer service functions with prospective and acquired customers. The goal is to build customer relationships and business processes through effective CRM strategy development and execution. Topics include integrating people, technology, and analytics to effectively bring valued solutions and knowledge to customers and profitable relationships to organizations. |
|
52421 |
12 Jun 2024-06 Aug 2024 |
|
|
Open |
Online |
|
Section: 6980 |
Faculty: |
Syllabus |
Course Materials
|
| MRKT 410 |
Consumer Behavior (3) |
Prerequisite: MRKT 310. A study of the increasing importance of understanding consumers in the marketing system. The objective is to assess internal, external, and situational factors in developing marketing strategies; apply internal factors to market segmentation; and formulate marketing-mix strategies. Discussion covers the foundations of consumer behavior (such as economic, social, psychological, and cultural factors) and the influence of well-directed communications. Consumers are analyzed in marketing situations as buyers and users of products and services and in relation to the various social and marketing factors that affect their behavior. Students may receive credit for only one of the following courses: BMGT 451, CNEC 437, or MRKT 410. |
|
50349 |
15 May 2024-09 Jul 2024 |
|
|
Open |
Online |
|
Section: 6380 |
Faculty: Lehman, Charles D |
Syllabus |
Course Materials
|
| MRKT 410 |
Consumer Behavior (3) |
Prerequisite: MRKT 310. A study of the increasing importance of understanding consumers in the marketing system. The objective is to assess internal, external, and situational factors in developing marketing strategies; apply internal factors to market segmentation; and formulate marketing-mix strategies. Discussion covers the foundations of consumer behavior (such as economic, social, psychological, and cultural factors) and the influence of well-directed communications. Consumers are analyzed in marketing situations as buyers and users of products and services and in relation to the various social and marketing factors that affect their behavior. Students may receive credit for only one of the following courses: BMGT 451, CNEC 437, or MRKT 410. |
|
52077 |
12 Jun 2024-06 Aug 2024 |
|
|
Open |
Online |
|
Section: 6980 |
Faculty: |
Syllabus |
Course Materials
|
| MRKT 411 |
Consumer Behavior in Digital Media (3) |
Prerequisite: MRKT 310 or MRKT 311. A study of consumer behavior covering what happens before, during, and after the point of purchase with an emphasis on the role of digital media. The objective is to gain insight into how digital media affects consumer choices and behavior. Discussion examines how consumers interpret information received from different sources and how the opinions of other people and groups influence purchase decision making. Topics include consumer behavior, persuasive communications in digital formats, data privacy, and consumer rights. |
|
51239 |
15 May 2024-09 Jul 2024 |
|
|
Open |
Online |
|
Section: 6380 |
Faculty: Smith, Gary W |
Syllabus |
Course Materials
|
