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2024 Spring: January 10 - June 25

Course Class No. Section Start & End Date Day Time Status Location
MRKT 601 Legal and Ethical Issues in Marketing (3)
An overview of the legal and ethical environment of marketing. Topics include consumer privacy, ethical responsibilities, fair advertising, free speech, global marketing, intellectual property, and regulatory issues.
Start date has passed. Please register for the next start date.
25000 9040 10 Jan 2024-02 Apr 2024 Open Online
Faculty: Brown, Ronald A Syllabus Course Materials
MRKT 602 Consumer Behavior (3)
A study of the cognitive and behavioral bases underlying consumers' buying preferences and decision processes, intended for managers and administrators who have to evaluate the efficacy of the firm's marketing plan. Emphasis is on the role of the communications strategy (for example, advertising, promotion, public relations) in achieving the overall marketing objectives.
Start date has passed. Please register for the next start date.
25001 9040 10 Jan 2024-02 Apr 2024 Open Online
Faculty: Smith, Gary W Syllabus Course Materials
MRKT 603 Brand Management (3)
A presentation of the concepts and techniques for creating and selecting marketing strategies for an organizational unit that survives on its ability to provide products and services to other organizations. Discussion covers trends toward a "marketing culture" in both public and private institutions and the implications that this change has for all managers and administrators. Emphasis is on the role of brand equity in achieving a sustainable competitive advantage.
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25002 9040 10 Jan 2024-02 Apr 2024 Open Online
Faculty: Harsanyi, Maria A Syllabus Course Materials
MRKT 604 Marketing Research and Analytics (3)
Prerequisite: MGMT 650. A study of marketing research methods. Focus is on identifying marketing problems and opportunities and developing data-based approaches to generate, refine, and evaluate marketing actions. Topics include designing market research strategies, understanding customer data analysis techniques and their application to real-world marketing problems, and evaluating the managerial implications of analytical results.
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25003 9040 10 Jan 2024-02 Apr 2024 Open Online
Faculty: Bennett, Joseph B Syllabus Course Materials
MRKT 605 International Marketing Management (3)
An overview of the fundamentals of marketing and marketing management, presented in the context of competitive global environments and diverse national economies. Topics include demand analysis, product development, product pricing, marketing organization, foreign representation and distribution systems, promotion, advertising, and sales and service. Review also covers regulatory issues as they relate to international marketing.
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25004 9040 10 Jan 2024-02 Apr 2024 Open Online
Faculty: Haberek, Edward Syllabus Course Materials
MRKT 606 Digital and Direct Marketing (3)
Prerequisite: MGMT 650. A study of various methods and techniques used in digital and direct marketing. Focus is on assessing customer needs to better use social and digital techniques and other tools in the context of a comprehensive digital marketing strategy. Discussion covers digital analytics concepts and their role in developing optimized digital insight-driven marketing strategies as well as traditional direct marketing methods to promote customer engagement and deploying multiple marketing channels to enhance customer relationships. Topics include search engine marketing, digital content marketing, mobile marketing, database marketing, direct mail, telemarketing, and email marketing.
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25005 9040 10 Jan 2024-02 Apr 2024 Open Online
Faculty: Heiens, Richard A Syllabus Course Materials
MRKT 620 Marketing Management, Legal and Ethical Issues (6)
An introduction to marketing management techniques and the legal and ethical environment of marketing. Discussion covers planning, decision making, marketing goals, and metrics. Emphasis is on achieving an organization's marketing objectives by creating value for individual consumers and organizational customers. Topics include consumer behavior, competitive strategies, marketing communications (e.g., advertising, digital marketing), marketing research, pricing, and distribution. Legal and ethical topics include consumer privacy, ethical responsibilities, fair advertising, free speech, global marketing, intellectual property, and regulatory issues. Students who receive credit for MRKT 620 may not receive credit for MRKT 600 or MRKT 601.
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25006 9040 10 Jan 2024-02 Apr 2024 Open Online
Faculty: Little, Ann B Syllabus Course Materials
MSAF 670 Accounting and Financial Management Capstone (3)
Prerequisite: Completion of all program courses except FIN 645. A capstone study of accounting and financial management that integrates subject matter from both disciplines. Advanced principles, techniques, and theories are applied through the analysis and presentation of case studies by student teams. Assignments include a research paper that comprehensively assesses an important current issue or emerging trend in the fields of financial management and accounting.
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24975 9040 10 Jan 2024-02 Apr 2024 Open Online
Faculty: Wade, Keith A Syllabus Course Materials
MSC 610 Foundations of Strategic Communications (6)
Prerequisite: DCL 600M. Acquire foundational skills in strategic communications, including effective writing targeted to different audiences and media; fundamental research; and the planning, execution, and assessment of a communications plan. Become familiar with the public relations, marketing, and advertising industries and their practices; theoretical and ethical foundations; and the role of strategic communications in each.
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20361 9040 10 Apr 2024-25 Jun 2024 Open Online
Faculty: Hickel, James Keith Syllabus Course Materials
MSC 610 Foundations of Strategic Communications (6)
Prerequisite: DCL 600M. Acquire foundational skills in strategic communications, including effective writing targeted to different audiences and media; fundamental research; and the planning, execution, and assessment of a communications plan. Become familiar with the public relations, marketing, and advertising industries and their practices; theoretical and ethical foundations; and the role of strategic communications in each.
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20370 9041 10 Apr 2024-25 Jun 2024 Open Online
Faculty: Jackson, Marlene M Syllabus Course Materials
MSC 620 Communications Techniques and Tactics (6)
Prerequisite: MSC 610. Develop internal and external communications strategies, and select and produce appropriate communications tactics to execute them. Create internal communications that focus on employee engagement, leadership, and change management. Exercise best practices in media relations and social media product development.
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20362 9040 10 Apr 2024-25 Jun 2024 Open Online
Faculty: Priola, Edward J Syllabus Course Materials
MSC 620 Communications Techniques and Tactics (6)
Prerequisite: MSC 610. Develop internal and external communications strategies, and select and produce appropriate communications tactics to execute them. Create internal communications that focus on employee engagement, leadership, and change management. Exercise best practices in media relations and social media product development.
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20371 9041 10 Apr 2024-25 Jun 2024 Open Online
Faculty: Dispo-Rendon, Elaine J Syllabus Course Materials
MSC 630 Communications Leadership and Management (6)
Prerequisite: MSC 620. Practice advanced strategic communications decision-making in both national and international contexts. Coordinate public relations efforts internally, particularly between marketing and advertising departments. Master fundamental financial accounting and budgeting concepts required for many communications campaigns in business, government, and the nonprofit sectors. Align communications campaigns with organizational objectives. Follow global strategic communications trends and legal and ethical issues.
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20363 9040 10 Apr 2024-25 Jun 2024 Open Online
Faculty: Breedon, Robin T Syllabus Course Materials
MSC 640 Crisis Communications Management (6)
Prerequisite: MSC 630. Develop strategic responses, including crisis definition, issue management, and crisis communications management, to crisis situations. Apply crisis communication theory, and implement risk communication and reputation and image restoration best practices. Utilize appropriate research methods to inform a crisis communications plan.
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20380 9040 10 Apr 2024-25 Jun 2024 Open Online
Faculty: Cason, Walter C Syllabus Course Materials
MSC 670 Capstone: Communications Campaigns (6)
Prerequisite: MSC 640. Assume the role of a corporate communications director and create a communications plan to support an organizational strategy for an existing organization. Conduct research; develop a problem statement; and identify campaign goals and objectives, audience segments, and messaging targeted to those segments. Create a communications strategy with tactics and timelines, evaluation plans, and a realistic budget.
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20381 9040 10 Apr 2024-25 Jun 2024 Closed Online
Faculty: Hutchins, Amber L Syllabus Course Materials
NPMN 600 Nonprofit and Association Organizations and Issues (3)
A presentation of a framework outlining the roles and functions of the principal types of nonprofit organizations. Characteristics that distinguish nonprofit organizations from their counterparts in the private and public sectors are introduced. The challenges, opportunities, and common issues facing managers of nonprofit organizations are explored. These issues include administrative cost control, preserving the organization's legal status and revenue base, staffing and organizing in response to client needs, and ethical considerations. Specific laws, regulations, policies, and court rulings that affect the nonprofit sector are examined.
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25023 9040 10 Jan 2024-02 Apr 2024 Open Online
Faculty: Wood, Jennifer J Syllabus Course Materials
NPMN 610 Nonprofit and Association Law and Governance (3)
A study of current ideas and approaches related to nonprofit law, governance, and mission. Discussion covers distinctions between nonprofit, educational, charitable, social action, membership, cultural, scientific, environmental, and trade associations as they relate to incorporation, legal standing, tax-exempt status, and governance. Topics include nonprofit governance and trustee issues, as well as lobbying and advocacy, nonprofit liability, personnel, and unrelated business income tax. Special attention is paid to the relationship of governance and ethics in nonprofit management.
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25024 9040 10 Jan 2024-02 Apr 2024 Open Online
Faculty: Brod, Roberta Rosenberg Syllabus Course Materials
NPMN 620 Nonprofit and Association Financial Management (3)
A detailed study of theories and practices of nonprofit financial management and decision making, including budgeting, reporting requirements, nonprofit accounting, and financial standards. Focus is on the role of financial management in maintaining the fiscal health and legal status of the nonprofit organization. Topics include budgeting, fund accounting, cash flow analysis, expenditure control, long-range financial planning, audits, and grant and contract management. Discussion also covers compliance with nonprofit accounting and financial management principles in reference to maintaining public access and ethical standards.
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25025 9040 10 Jan 2024-02 Apr 2024 Open Online
Faculty: Gold, Jeffrey B Syllabus Course Materials
NPMN 640 Marketing, Development, and Public Relations in Nonprofit Organizations and Associations (3)
A study of the principles and practices required to develop and promote the products, services, positions, and image of nonprofit organizations. Focus is on fundraising and membership recruitment issues. Topics include the design of a marketing strategy and marketing mix, pricing issues, alternative revenue-generating mechanisms, and customer service. Discussion also explores use of the media, advertising and promotion methods, and relationships with business, government, and the community. The integration of sponsors, members, and chapters in the total marketing effort is examined.
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25026 9040 10 Jan 2024-02 Apr 2024 Open Online
Faculty: Fawzy, Camelia Magdalena Syllabus Course Materials
NPMN 650 Fundamentals of Association Management (3)
A study of the unique and important niche of associations within the nonprofit sector. Analysis covers the history of associations, political groups, trade lobbying groups, and foundations in relation to their varying missions, internal capacity, shifting environments, and legal status. Associations also are assessed in terms of their wider environment, including the extent of their labor force and command of capital resources. Discussion covers the wider influence of associations on U.S. economy and policy.
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25027 9040 10 Jan 2024-02 Apr 2024 Open Online
Faculty: Carlivati, Peter A Syllabus Course Materials
NPMN 655 Process and Outcome Evaluation for Nonprofit Organizations (3)
An examination of the growing importance of process and outcome evaluation to nonprofit organizations in supporting their missions. Various quantitative and qualitative evaluation strategies, as well as quality and process-improvement methodologies, are explored. Topics include important evaluation concepts such as validity and reliability of various data collection tools, various approaches to sampling, and precision of results.
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25028 9040 10 Jan 2024-02 Apr 2024 Open Online
Faculty: Kerich, Henry K Syllabus Course Materials
NPMN 660 Strategic Management in Nonprofit Organizations and Associations (3)
A study of the integration and application of strategic management principles, concepts, and practices in nonprofit organizations. Topics include the development of mission statements, goal-setting concepts, and strategy formulation and implementation approaches. Assignments focus on designing organizational plans and strategies relevant to the specific needs of organizations.
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25029 9040 10 Jan 2024-02 Apr 2024 Open Online
Faculty: Fawzy, Camelia Magdalena Syllabus Course Materials
OMDE 601 Foundations of Distance Education & E-learning (3)
A study of the history and evolution of distance education. Social and political/economic factors, theories, learning and teaching models, technology and media innovations, institutions and systems, and major writers that have shaped the development of the field are critically examined. A variety of technologies are used to support the development of foundational skills that are integral to current practice.
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24936 9040 10 Jan 2024-02 Apr 2024 Open Online
Faculty: Hall, Jeffrey D Syllabus Course Materials
OMDE 603 Technology in Distance Education & E-learning (3)
Prerequisites: OMDE 601 and OMDE 610. A review of the history and the terminology of technology used in distance education. The basic technology building blocks of hardware, networks, and software are identified. Analysis covers the characteristics of asynchronous and synchronous technologies and tools used in the teaching and learning, as well as the administration, of distance education. The relationship between technology and the goals of the educational/training organization are critically examined. The relationship between information technology (especially online technology) and distance education is explored. Topics include the criteria and guidelines for selecting technologies for distance education and the future directions of technology in distance education.
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24937 9040 10 Jan 2024-02 Apr 2024 Open Online
Faculty: Blackburn, Rhonda D Syllabus Course Materials
OMDE 608 Learner Support in Distance Education and Training (3)
An introduction to the theories and concepts of support for learners in distance education and training. Various types of learner support, including tutoring and teaching; advising and counseling; and library, registrar, and other administrative services, are examined. Discussion addresses management issues, such as planning, organizational models, staffing and staff development, designing services to meet learner needs, serving special groups, and evaluation and applied research.
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24939 9040 10 Jan 2024-02 Apr 2024 Open Online
Faculty: Fulda, George Syllabus Course Materials
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